Opinion Articles

What Happens When There Are Two Trillion Fake Hotel Reviews? A Strong Brand Reigns Supreme

TripAdvisor recently announced that it blocked a record two million fake reviews in 2023, a massive 50% increase from 2022. While this creates another uphill battle in an oversaturated industry where hoteliers struggle to cut through the exponentially growing noise, it’s good news for hardworking hotel owners who emphasize building their brands and creating outstanding guest experiences that translate to positive, trusted reviews.

Elevate Your Ancillary Revenue with These 5 Proven Strategies

With 40% of Americans saying they plan to travel even more in 20241, there is a massive opportunity for hotel owners and operators to drive even more revenue by leveraging ancillary offerings.

Q&A with Dr. Demongeot: Dive into food science and nutrition

Welcome to the regular Q&A feature where we shine the spotlight on our EHL research faculty and their current work. With a view to going behind the scenes to better understand the fascinating, impactful world of research, the EHL Institutional Visibility team will be regularly catching up with an EHL researcher whose work is making a difference in both the classroom and industry.

Shaping Hospitality’s Future with Niko Karstikko, CEO and Co-Founder of Bob W.

Niko Karstikko is the CEO and Co-Founder of Bob W., an innovative affordable luxury hospitality brand. They combine the best of the hotel experience – the guarantee of high standards and professionalism – with the best of short stays, providing authentic local knowledge and fully kitted-out apartments.

Performance Max Exposed: What Google isn’t talking about

Google has been pushing their Google Ads Performance Max (PMax) campaigns for some time, promising to harness the power of AI and machine learning to optimize ad placement and maximize conversions.

Hotel Sustainability in the Spotlight on Earth Day

Smart hospitality companies today are prioritizing sustainability, leaning in on optimizing resources and eliminating waste to building a better future.

Today's News

The LIV Hospitality Design Awards 2024 Seek Stellar Residential and Hospitality Spaces.

Launched in 2020, the LIV Hospitality Design Awards have become a renowned platform celebrating exceptional design in the living and eating space sectors of hospitality.

Staypineapple Recognizes Earth Day With Strengthened Commitment To Sustainability

Staypineapple, the national boutique hotel brand, has taken significant steps to strengthen its commitment to sustainable business practices and achieve its goal of providing a greener guest experience.

A United Vision for Nature - ’Nature Positive’ Report Marks New Collaborative Era in Travel & Tourism

The leading players of Travel & Tourism globally have published a landmark joint report setting out their joint plan to help halt and reverse biodiversity loss.

2024 solar eclipse drove hotel performance records across markets in path of totality

The total solar eclipse on Monday, 8 April may have darkened cities across Mexico, the U.S., and Canada, but you may want to grab your eclipse glasses once again in preparation for how much the event brightened performance.

Minor Hotels Unifies Global Corporate Identity with NH Hotel Group Rebranded to Minor Hotels Europe & Americas

NH Hotel Group, part of Minor Hotels, will now operate as Minor Hotels Europe & Americas following a vote by NH Hotel Group’s shareholders to change the company’s registered name at its Annual General Meeting held last Friday.

Accor launches hotel traineeship targeting young Indigenous talent

Accor, the largest hotel operator in Australia, today announced its new Accor Indigenous Hotel Traineeship to provide career pathways and development opportunities for young Indigenous talent.

Pjey Mayandi Appointed General Manager at M Social Phuket, Thailand

Tobias Ernst Appointed Director of Operations at Shangri-La Jeddah, Saudi Arabia

Kieran Twomey Appointed Regional Head of Operations at Shangri-La Group, MEIA

Centara Hotels & Resorts Redefines Travel in the Heart of Laos with the Opening of COSI Vientiane Nam Phu

Trailborn Expands into the Country’s Southeast with Hotel Scheduled to Open in Highlands, North Carolina this July

Today's Supplier News

PPDS delivers seamless guest room casting for hotels with new all-in-one Philips Cast Server

AT Worthy Technology, Inc. Appoints Terence Ronson as Strategic Advisor to Bolster Digital Initiatives

Landmark Hotels & Suites in UAE upgrades to Hotelogix Cloud to centralize group operations

Independent hoteliers see GDS bookings rise 34.5%

Most Read Last Week

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