Here are some facts on the opportunity.

  • There are 110 million Internet users in MENA – 30 million are shopping online already*.
  • Online spending in MENA is projected to grow from $9b in 2012 to $15b by 2015*.
  • Travel is the biggest item bought online, an average $1,521 is spent each year*. Around 20-25% of travel transactions in the region currently take place online. **
  • 10% of purchases are made on tablet or mobile, 90% on computers*
  • The United Arab Emirates is the largest e-commerce market in the Middle East, with consumers spending $2.9 billion online last year.* And its travel market is the most mature, accounting for 47% of total market and 60% of the total travel market in the Middle East***.

For more information please contact Syazanah Haniff (Syaz)
+65 9185 9585

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