SPOKANE, WA | Magnuson Hotels, the world’s largest independent hotel group, announced today the launch of a national low-cost sign financing and rebranding partnership with CSC Sign Corporation.

Most hotel franchisors add hotel chain price markups to brand signage, with the costs then passed along to franchisees.

Hotel owners rebranding to Magnuson Hotels’ 3 franchise-alternative brands will benefit from an industry-first: reduced cost sign manufacture/installation without standard hotel chain markup.

As a result, sign costs will be an average of 20-40% lower, with savings passed along to hotels rebranding to Magnuson Hotels. Financing options are available, which mean that owners can spread the costs over a longer term, reserving cash for ongoing operations.

With over 400 US & Canadian hotels currently in the Magnuson brand conversion pipeline, hotel owners rebranding to Magnuson will receive complete brand representation in all major US and Canadian markets and market segments without the costs & requirements of franchise brand affiliation. Brand segments include: upper economy – M Star, midscale – Magnuson Hotel, and upper midscale – Magnuson Grand.

“Hotel owners seeking relief from rising costs, decreased demand and financially crushing franchise/brand fees will be able to perform better than their local and national competitors without the burden of franchise costs,” stated Melissa C. Magnuson, company CEO/Principal. “Magnuson’s low cost sign financing and rebranding partnership with CSC means that owners can convert to Magnuson Hotels’ lower cost operating structure with very little if any initial cost.”

“As Magnuson Hotels is not a franchise, Magnuson Hotels does not add cost to signage, as required by other franchisors,” added Sandy Galvin, CSC Sign Corporation CEO. “Magnuson’s refusal to mark up prices enables CSC Sign Corporation to keep costs down and pass the savings on the franchisees. They are an up & coming company, and it’s about time there was a company like Magnuson, to care and have the right philosophy to better serve the hospitality industry.”

Magnuson Hotels was recently ranked number 914 on Inc. Magazine’s annual ranking of the 5,000 fastest-growing privately owned US companies. With a three year sales growth of 395%, Magnuson Hotels also ranked number 92 in the top 100 US business services companies. Magnuson Hotels joins past honorees including Microsoft, Oracle, Timberland, Morningstar, Jamba Juice, and Domino’s Pizza.

About Magnuson Hotels, the fastest growing hotel chain in history. | In only six years, Magnuson Hotels headquartered in Spokane, WA, has become the world’s largest independent hotel group, as well as the fastest growing hotel chain in history. With a current affiliate base representing aggregate assets in excess of $4.5 billion, Magnuson Hotels has recently added more affiliate hotels with its low-cost franchise alternative than 8 out of the top 10 branded hotel chains combined including Best Western, Days Inn, Super 8 and Ramada.

In addition to providing low-cost access to the world’s largest reservation system, Magnuson Hotels offers complete brand representation in all major US and Canadian markets and market segments without the costs & requirements of franchise brand affiliation.

Thomas Magnuson
Chief Executive Officer
+1 509 994 2048
Magnuson Hotels