Milestone Internet Marketing, Inc.

Milestone is inviting you to our complimentary webinar where we will examine today's digital customer journey and how to optimize the hospitality conversion funnel. We will discuss key trends impacting search and benchmarks for marketing campaigns. Your hospitality business can create successful targeted marketing campaigns by understanding the stages of the conversion funnel, and the benchmarks for success in each stage.

The audience will hear about the rapidly changing digital world and which channels are key to the purchase process when consumers are booking hotel rooms. We walk through the different stages of the purchase cycle from finding travel inspiration, comparison shopping, reading online reviews, and eventually making a purchase as part of their journey. As the digital landscape evolves, the key to success lies in managing the entire conversion funnel vs. any specific channel or media.

Topic: How Your Customer Journey Impacts Your Conversion Funnel

Date & Time: Thursday, March 10, 2016 11 AM PT

Duration: 1 hour + Q&A

Cost: Complimentary

Register: Click here to Register

Key Takeaways:

  1. Understand how web search has changed in recent years
  2. Learn key trends that are impacting the digital ecosystem
  3. Decipher the various stages of your customer journey in a multi device world
  4. Optimize your conversion funnel by channel, move from awareness to conversions
  5. Correct KPIs to measure success, with checklist and benchmarks

Panel:

Benu Aggarwal, Founder, Milestone Internet Marketing
Heidi Bitar, Vice President, Client Services
Tammie Carlisle, Assistant Vice President, Sales and Customer Solutions
Sara Linton, Product Marketing Specialist

About Milestone Inc

Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.

Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.

Gaurav Varma
Director of Product Marketing
+1 408 200 6949