How the Indian Hospitality Industry Is Transforming Through Innovation
With realigned strategies, innovative tactics, and a tech-first approach, the hospitality space is already making a comeback
The pandemic’s onset and subsequent series of lockdowns adversely impacted the entire world, and the hospitality industry was at the forefront. However, the sector has also been quick to bounce back from the initial disruptions and dip in business. With realigned strategies, innovative tactics, and a tech-first approach, the hospitality space is already making a comeback as people once again begin to travel, albeit somewhat differently compared to the pre-pandemic time.
It is said that ‘necessity is the mother of invention,’ and the hospitality industry has proved it right. To ensure a safe, hassle-free experience, the industry is putting a strong emphasis on hygiene, safety and providing efficient customer service on all aspects: reservations, payments, lodging, and food and beverage (F&B) services. But to understand how innovation has truly transformed the industry, let’s delve deeper.
The rise of backpacker hostels in India
Apart from images of picturesque locations, travel often generates images of quaint/luxurious accommodations and a relaxed, leisurely time to break free from our daily routine. However, not every traveler can afford luxury accommodations that will require them to shell out thousands of rupees each day. As the dynamics of travel evolve, travelers’ preferences are also changing, with people now seeking our budget-friendly yet comfortable and safe, experience-driven accommodations. And the answer to their search has ended with backpacker hostels.
In the last three-four years, backpacker hostels have popped up in numerous locations; they are now present in tourist hotspots as well as remote destinations as people look to escape the bustling city life and avoid the tourist crowds. There are 40-50 hostels in cities such as Goa, Jaipur, Delhi, etc., summing up to 2,500 hostels in the Indian market. Offering safe, affordable, comfortable stays that cater to today’s travelers, i.e., GenZ and Millennials’ expectations, backpacker hostels are undeniably becoming sought-after options.
