10 Of The Best Social Media Marketing Strategies For Hotels
Hotels need a different approach when it comes to making their place look desirable to stay in. Explore 10 ideas to expand your customer base.
There once was a time when searching for a hotel would begin by browsing the internet, clicking through comparison websites, or maybe even seeking recommendations from print or television adverts.
Not anymore.
Plenty of customers nowadays look to social media when it comes to picking a place to stay.
Whether customers are seeking suggestions from trusted influencers, following travel accounts that share wanderlust-inducing content, or just looking for a brand name they’ve seen before – platforms like Instagram, YouTube, Facebook, and even Pinterest are popular sources of inspiration.
Establishing a presence on social media is crucial for hotels that want to remain relevant and attract younger customer demographics, especially those in locations where competition is fierce.
A hotel’s online presence is a significant part of what makes it a desirable place to stay, so developing an effective social media strategy should be a priority for brands that want to grow their customer base and gain recognition in the industry.
