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Reducing OTA Commissions - How Countrywide Hotels Boosted Direct Bookings and Saved on Fees with Userguest

Countrywide Hotels, a UK-based management and consultancy firm, oversees a portfolio of approximately 30 diverse hotels, ranging from small country house hotels to large, business-focused hotels.

Userguest
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Revenue Management
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Travel Technology
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Online Travel Agencies (OTA)
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Reducing OTA Commissions - How Countrywide Hotels Boosted Direct Bookings and Saved on Fees with Userguest19 November 2024UserguestDigital Marketing
Reducing OTA Commissions - How Countrywide Hotels Boosted Direct Bookings and Saved on Fees with Userguest
11 Ways to Optimize Your Hotel Booking Engine for Maximum Direct Bookings
Opinion

11 Ways to Optimize Your Hotel Booking Engine for Maximum Direct Bookings

20% of $500 is $100. With typical OTA commission rates hovering around 20%, that reduces the value of a $500 reservation to a $400 one. So, what’s the solution?

Tom Brown
Tom Brown
Senior Copywriter at Mews
Mews
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Property Technology
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Guest Experience
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Tom Brown
by Tom Brown
14 November 2024MewsDigital Marketing
11 Ways to Optimize Your Hotel Booking Engine for Maximum Direct Bookings
Hotel Marketing Trends to Help Increase Revenue Throughout the Year
Opinion

Hotel Marketing Trends to Help Increase Revenue Throughout the Year

The hotel industry has gone through a tremendous amount of change since March 2020. Depending on what market the hotel resides in, the ebbs and flows have varied by year and seasons, but as we enter into the end of 2024, things have leveled out. We,...

Kara Freedman
Kara Freedman
Complex Director of Marketing, Conrad New York Downtown & Conrad New York Midtown
Hilton
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Conrad
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Environment & Sustainability
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Kara Freedman
by Kara Freedman
8 November 2024HiltonDigital Marketing
Hotel Marketing Trends to Help Increase Revenue Throughout the Year
Press Release

6 ways to increase your property’s ranking in OTA searches

Online travel agency (OTA) search rankings can often leave hotel revenue and channel managers perplexed. It’s not always apparent why one hotel is placed above another in the rankings. And to complicate things even more, the algorithms that determin...

Lighthouse
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Sales & Marketing
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Online Travel Agencies (OTA)
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Search Marketing
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6 ways to increase your property’s ranking in OTA searches 6 November 2024LighthouseDigital Marketing
6 ways to increase your property’s ranking in OTA searches
Opinion

What Google’s cookie reversal means for travel

After approximately four years of touting the intent to eliminate third-party cookies from its popular Chrome browser, Google has reversed course, giving digital marketers an unexpected reprieve. Following multiple delays and a series of lackluster ...

Cathy Walsh
Cathy Walsh
Senior Research Analyst
Phocuswright
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Search Marketing
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Cathy Walsh
by Cathy Walsh
5 November 2024PhocuswrightDigital Marketing
Phocuswright, Inc.
ChatGPT’s Real-Time Web Search is a Game Changer for Hotel Marketing
Opinion

ChatGPT’s Real-Time Web Search is a Game Changer for Hotel Marketing

The launch of real-time web search capabilities in ChatGPT marks an exciting new chapter in the way we search for information online. While Google has been the default for finding quick answers, ChatGPT’s web browsing introduces unique advantages th...

DJ Vallauri
DJ Vallauri
Founder, President & CEO - Lodging Interactive
Lodging Interactive
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Sales & Marketing
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Chatbots, Robotics & AI
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DJ Vallauri
by DJ Vallauri
5 November 2024Lodging InteractiveDigital Marketing
ChatGPT’s Real-Time Web Search is a Game Changer for Hotel Marketing
Supplier News

Sojern and Cloudbeds Announce New Integration at World Travel Market 2024

LONDON – 4 November 2024 – Sojern, the leading digital marketing platform built for travel, and Cloudbeds, the premier hospitality management software platform, have today announced a new partnership to bring two leaders together within the hotel te...

Cloudbeds
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Sojern and Cloudbeds Announce New Integration at World Travel Market 2024 4 November 2024CloudbedsDigital Marketing
Sojern and Cloudbeds Announce New Integration at World Travel Market 2024
Opinion

Food for thought: systemic underinvestment in hospitality marketing

With the 2025 budgeting season in hospitality underway, it’s not too late to compare marketing spend in hospitality to the broader economy. As per Gartner CMO Spend Survey, the average 2024 marketing budgets are 7.7% of total revenue, the lowest pos...

Max Starkov
Max Starkov
Hospitality & Online Travel Tech Consultant
NYU
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Sales & Marketing
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Max Starkov
by Max Starkov
4 November 2024NYUDigital Marketing
NYUSPS Jonathan M. Tisch Center for Hospitality and Tourism