Guests expect convenience and flexibility at every turn - including when it comes to paying for their hotel experience. One powerful, yet often overlooked sales strategy is offering flexible payment options. By meeting these expectations, you can at...

Lauren Hall

Founder & CEO at iVvy

iVvy

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Sales & Marketing

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Revenue Management

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MICE

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Digital Marketing

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Opinion

Is Your Digital Marketing RFP Built to Find Winners or Waste Time?

Picture this: you’ve got your RFP all dressed up, sent into the world like a proud parent—only to have it come back with agencies throwing marketing buzzwords at you like confetti at a parade. Here at three&six, we know you didn’t write that RFP to ...

Tristan Heaword

Founder

three&six

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Revenue Management

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Search Marketing

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Digital Marketing

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Advertising

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Supplier News

Herbert Park Hotel and Park Residence Increases Direct Bookings and Revenue with P3 Custom Booking Engine

P3 Hotel Software, a leading innovator in hotel booking solutions, has announced that Herbert Park Hotel and Park Residence, a renowned four-star boutique in the heart of Dublin, has achieved significant boosts in revenue and direct bookings by impl...

P3 Hotel Software

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Property Technology

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Revenue Management

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Digital Marketing

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Herbert Park Hotel and Park Residence Increases Direct Bookings and Revenue with P3 Custom Booking Engine

Opinion

10 excellent Black Friday campaign examples for hotels

They’re coming! The best 2024 Black Friday offers and discounts are landing in your email inbox soon. Chances are you will find one or more offers that will draw your attention and encourage you to make a purchase.

Karen Stephens

Chief Marketing Officer, Revinate

Revinate, Inc.

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Sales & Marketing

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Revenue Management

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Email marketing

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Digital Marketing

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Opinion

Ways Hotels Can Leverage Influencer Marketing for Brand Growth

In today’s competitive hospitality landscape, hotels increasingly turn to influencer marketing as a strategic tool to boost brand visibility and drive bookings. Why? Partnering with influencers allows hotels to tap into their engaged audiences, leve...

Debbie Miller

Digital Marketing and Communications Professional and member of Cayuga Hospitality Consultants.

Cayuga Hospitality Consultants

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Sales & Marketing

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Social Media

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Digital Marketing

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Opinion

Is It Time to Refresh Your Resource Library?

For hospitality tech companies, a resource library is a cornerstone of marketing strategy, a dynamic learning hub that attracts traffic to the website, generates qualified leads, and nurtures prospects along the path to purchase.

Daniel Craig

Founder & Chief Strategist, Reknown

Reknown Marketing

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Sales & Marketing

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Digital Marketing

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Content Marketing

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Opinion

How to make the hotel marketing funnel work for you

In 2023, US hoteliers spent over $3 billion on advertising. But how much of that was actually effective, and how much went to waste?

Karen Stephens

Chief Marketing Officer, Revinate

Revinate, Inc.

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Sales & Marketing

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Information Technology

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Digital Marketing

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Big Data

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Opinion

Revenue Management Impacts Brand Reputation: Here’s Why

You can optimize revenue with brand positioning that drives bookings. Your brand reputation is the public’s perception of your business. The Four Seasons stands for luxury, while a small, privately owned three-star hotel may stand for comfort on a b...

Massimiliano Terzulli

Revenue Management Strategist & International Business Developer for Revenue Team by Franco Grasso

Revenue Team by Franco Grasso

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Revenue Management

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Reputation Management

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Online Travel Agencies (OTA)

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Digital Marketing

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Opinion

Quick wins to increase holiday bookings on your hotel website

While holiday sales have surged in popularity over the past decade, most hotels still need to set up separate campaigns for selling rooms, event tickets, and other ancillary spend throughout the holiday season. Of course, from discounted rates to sp...

Luke Markesky

Vice President Ecommerce at Cendyn

Cendyn™

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Sales & Marketing

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Digital Marketing

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Video

How Shopping Recovery Pop-Ups create Urgency to Book Direct

Discover the power of shopping recovery! Target booking engine visitors who are on the verge of leaving your site, and turn them into loyal guests. With personalized offers and seamless follow-ups, one of our partner properties boosted conversions b...

GuestCentric Systems

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Sales & Marketing

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Revenue Management

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Digital Marketing

Digital Marketing

How Payment Flexibility Can Increase Your Hotel Sales

Is Your Digital Marketing RFP Built to Find Winners or Waste Time?

Herbert Park Hotel and Park Residence Increases Direct Bookings and Revenue with P3 Custom Booking Engine

10 excellent Black Friday campaign examples for hotels

Ways Hotels Can Leverage Influencer Marketing for Brand Growth

Is It Time to Refresh Your Resource Library?

How to make the hotel marketing funnel work for you

Revenue Management Impacts Brand Reputation: Here’s Why

Quick wins to increase holiday bookings on your hotel website

How Shopping Recovery Pop-Ups create Urgency to Book Direct

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