Opinion Articles — Online Travel Agencies (OTA)

Revenue Management

Markets & Performance

Big Data

The hotel business can seem fickle. Weather, pandemics, and other things outside your control impact your revenue. Yet, the discipline of revenue management demonstrates you have more control than you may think.

Your Hotel’s 2019 Performance Lays the Foundation for Your 2022 Forecast

Massimiliano Terzulli

Revenue Management Strategist & International Business Developer for Franco Grasso Revenue Team

Revenue Team by Franco Grasso

Revenue Management

Big Data

With the global pandemic, inbound tourism to China has slowed to a halt, but as we look ahead to the inevitable post-pandemic travel boom, the nation of 1.4 billion people is certain to reopen and welcome visitors from around the world. The general ...

Understanding the Unconventional World of Hotel Distribution in China

Anson Lau

Managing Director - Shiji Distribution Solutions

Shiji Distribution Solutions

Digital Marketing

It’s said that the only time you should look back is to see how far you’ve come, and this rings true for the world of accommodation as the year gets underway. Yes, ongoing speed bumps and obstacles remain in view, but SiteMinder’s World Hotel Index ...

Today Vs January 2021: The Progress In Travel We Can't Ignore

Mike Ford

Founder, SiteMinder

SiteMinder

Revenue Management

Markets & Performance

Big Data

Session three of Mews Unfold was a deep dive into Winning the Booking: Industry Forecasts. Our expert panel considered important questions about driving direct bookings, the roles of OTAs, and the importance of leveraging Google.

Mews Unfold unpacked: winning the booking

Tom Brown

Senior Copywriter at Mews

Mews Systems Ltd

Search Marketing

Digital Marketing

Oh no, not another blog about OTAs, I hear you cry. Well, yes. And with good reason. Under 30s make over 80% of their travel bookings online, with OTAs scooping up a huge number of them. The problem, as you well know, is that this means a hefty amou...

How to reduce your hotel's OTA commissions

Tom Brown

Senior Copywriter at Mews

Mews Systems Ltd

Digital Marketing

In many ways, 2021 was a year of hope: for vaccines, for the pandemic to reach an end, for travel to rebound so that we could safely see the world again. While we’re not out of the woods yet, we see positive signs that traveler optimism is continuin...

TravelAds Help Hotels Thrive During Year of Recovery

Amanda Holdbrook

Senior Manager, Product Marketing at Expedia Group Media Solutions

Sales & Marketing

Advertising

As COVID-19 restrictions have eased and vaccination rates have increased, so too, has interest in traveling abroad. As we highlight in our latest Travel Recovery Trend Report, bookings for many cities surged during the third quarter of the year, bot...

Using Technology to Invite Travelers to Journey Through Copenhagen and Beyond

Angelique Miller

Senior Director, Creative Partnerships, Expedia Group Media Solutions

Destination Marketing

20 months after the world first shut down due to COVID-19, the hospitality industry is looking for ways to continue their path to recovery. Traveler behavior has been unpredictable and hotel occupancy rates have fluctuated: emerging variants, changi...

3 Ways to Drive Your Hotel’s Recovery in 2022 with TravelAds Sponsored Listings

Amanda Holdbrook

Senior Manager, Product Marketing at Expedia Group Media Solutions

Sales & Marketing

Advertising

Expedia Group Media Solutions recently published the Travel Recovery Trend Report for Q3, which details many of the latest insights on the industry’s continued rebound from the pandemic, as identified in Expedia Group’s exclusive first-party data. H...

Q3 Travel Recovery Trend Report: The Highlights Analyzed

Richard Kocher

Global Director, Media Insights & Planning and Sales Excellence at Expedia Group Media Solutions

Consumer Trends

Markets & Performance