Opinion Articles — Online Travel Agencies (OTA)

End-Of-Year Hotel Bookings Spike As Holiday Plans Take Shape

A further easing of restrictions over the past month has allowed confidence to build, as travellers prepare for a holiday season away from home. Currently, the World Hotel Index shows us that an average of more than 1-in-5 existing hotel bookings gl...

Mike Ford

Founder, SiteMinder

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Revenue Management

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Online Travel Agencies (OTA)

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Markets & Performance

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SiteMinder

The 4 Key Trends for North American Travelers in Q3

The latest Travel Recovery Trend Report from Expedia Group Media Solutions highlights how the industry has maintained its momentum during Q3, despite emerging COVID-19 variants and other factors impacting traveler behavior. Here we dive into the ins...

Erica Eyring

Director, Business Development, Expedia Group Media Solutions

Expedia Group Media Solutions

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Online Travel Agencies (OTA)

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Consumer Trends

Expedia Group Media Solutions

Parity Boost: how to be #1 in Google Hotel Ads when it matters

Parity Boost: how to be #1 in Google Hotel Ads when it matters

The travel recovery is happening and more guests are searching for their next trip away. But competition on metasearch is at an all-time-high to win those customers. OTAs have the budget and resources to bid more aggressively than ever on major meta...

Emma Gavala

Emma is Product Marketing Manager for Metasearch at Triptease

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Online Travel Agencies (OTA)

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Search Marketing

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Parity Boost: how to be #1 in Google Hotel Ads when it matters

Travel Recovery Trend Report Q3: Industry Maintains Momentum

After 20 months of lockdowns and travel restrictions, it’s clear that we’re living in a world where planning for the unpredictable is part of the norm. In the first quarter of the year, we saw several positive signs, with vaccines becoming more avai...

Jennifer Andre

Vice President, Business Development, Expedia Group Media Solutions

Expedia Group Media Solutions

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Online Travel Agencies (OTA)

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Consumer Trends

Expedia Group Media Solutions

International Travel Drives Booking Volumes Above 80% Of Pre-Pandemic Levels

As the world reopens further, hotel bookings are only accelerating. Eleven countries on the World Hotel Index are now surpassing their pre-pandemic booking volumes, while a further six sit above 90%.

Mike Ford

Co-Founder, SiteMinder

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Revenue Management

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Online Travel Agencies (OTA)

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Markets & Performance

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SiteMinder

How can hotels forecast and manage revenue given the volatility of travel?

On October 12th, leaders in the field of revenue management gathered in London at Leadership from Chaos, to discuss and debate the latest news and trends, and set the industry agenda on existing practices and future strategies.

Gino Engels

Co-founder and Chief Commercial Officer at OTA Insight

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Revenue Management

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Online Travel Agencies (OTA)

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Markets & Performance

OTA Insight

Is blockchain the true solution to the OTA challenge or is it merely a silver bullet hope?

There is the paid search, the SEOs and everything else you pay commission for. This is the landscape at the moment. So, you have as a hotel, you have a Greek salad, which is very tasty, but if you mix it, it doesn't look very constructive. No direct...

Nicole Rosenkranz

Nicole Rosenkranz

Associate Professor of Strategy and Entrepreneurship at EHL

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Information Technology

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Revenue Management

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Online Travel Agencies (OTA)

Ecole hôtelière de Lausanne (EHL)

Our Top 5 Takeaways from the Skift Global Forum

We are 18 months into the global pandemic and the travel industry is still feeling the impacts, and will for some time. However, during the last 18 months, everyone in the industry—from small hospitality companies to big travel brands—have had the o...

Jennifer Andre

Vice President, Business Development, Expedia Group Media Solutions

Expedia Group Media Solutions

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Environment & Sustainability

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Events & Conferences

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Business Travel

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Online Travel Agencies (OTA)

Expedia Group Media Solutions

Planning Ahead: Black Friday & Cyber Monday for Travel Marketers

Black Friday and Cyber Monday are approaching fast. Advertisers, including those for travel brands, should consider planning ahead and taking action now to ensure that they don’t miss this huge e-commerce opportunity.

Christine Walker Scarce

Christine Walker Scarce

Director, Product & Sales Marketing

Expedia Group Media Solutions

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Sales & Marketing

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Online Travel Agencies (OTA)

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Expedia Group Media Solutions