Acentic appoints Tony Buszka to lead Acentic Media
Acentic appoints Tony Buszka as VP of New Revenue Development and Strategic Projects
Acentic has appointed Tony Buszka as VP of New Revenue Development and Strategic Projects for Acentic Media, a service which is making a real mark on the hotel advertising sector.
In a further step to help the hotel industry monetise hotel TV and digital screens, Tony's first move in his new role has been to strike a brand new partnership with CScreens, the UK's first OOHTV+ (Out-of-home) advertising network.
Tony Buszka, VP New Revenue Development and Strategic Projects for Acentic said; "This is a breakthrough moment for us. With the support of CScreens we will have the ability to reach out across the UK and ultimately Europe with our unique offering. We hope to activate and monitor TV advertising campaigns across Acentic's portfolio of rooms in the UK giving our hotel partners the opportunity to monetise their hotel TV screens."
Now a market leader in media services for hoteliers, Tony helped launch the Acentic Media platform back in 2010. Today it offers Acentic partners a no-cost, value added advertising platform which can be tailored to fit each operator's guest profile and includes the ability to handle the hotel's own messaging and campaigns seamlessly. Operators can tap into the support of the Acentic Media team through all of Acentic's In-Room Entertainment and High-Speed Internet platforms. Acentic Media also offers complete accountability through a system of auditing and monitoring. The system collates the number of pages viewed by guests, providing commercially vital feedback for the advertisers involved.
Acentic has already worked on an impressive portfolio of big brand campaigns brands including; BMW, Heathrow Retail, and Swiss International Airlines, (SWISS) delivering over 9.5 million impressions over its current hotel networks. Working with CScreen's network of global advertising partners we hope to attract bigger campaigns to the Acentic hotel network.
Acentic is a global leader in hotel TV and hospitality technology, operating in more than 40 countries and have been partners of choice to the world"s leading hospitality providers for more than 30 years.
At the forefront of In Room Entertainment, Wi-Fi and HSIA technology, Acentic provides turnkey solutions for its clients; from initial survey to installation and ongoing 24 hour support for both hotel and guests.
The Acentic Technology family delivers unrivalled levels of features and functionality with outstanding commercial packages. It operates at every level of the hospitality and conference market from high-end to budget, for boutique or lodges.
