Source: Park Inn by Radisson

Nine of the leading hotel management schools gathered in Manchester, England, last weekend for the launch of an international campaign from Park Inn® by Radisson that aims to drive innovation around the company's guest experience whilst supporting the Youth Career Initiative (YCI) for young people at risk of unemployment.

The 'INNovation Room' is a ground-breaking new program designed to unlock and nurture creativity among hotel management school students. This initiative demonstrates the company's continuing commitment to cultivating talent in the hospitality sector.

The INNovation Room is a competition for groups of students to pitch ideas to a panel of judges, with the aim of creating a more innovative guest experience at the Park Inn by Radisson hotels. Top hotel management schools from around the world are represented from countries including the Netherlands, South Africa, Switzerland, UK, United Arab Emirates, and the USA.

The company

flew in the student teams for a three-day brainstorm and brand immersion session. Each team pitched three ideas to the INNovation Room panel, comprising senior management from Carlson Rezidor Hotel Group and Siri Gomnæs Børsum, Industry Leader at Google, who has worked at the company for nine years in a travel-related capacity.

The panel then selected one idea that each team must develop into a full concept document by mid-November. The five strongest ideas will be put to a public vote on 21 November at www.parkinn.com/innovationroom. A shortlist of two will then be pitched to the panel to identify the final winner.
Rose Anderson, Vice President Branding Park Inn by Radisson, Radisson Blu and Quorvus Collection said: "Guests are at the heart of everything we do as a brand and we are constantly looking to enhance the guest experience. Our INNovation Room campaign will work with some of the brightest minds from the world's most prestigious hospitality schools to further our commitment to creating unique and memorable guest experiences."

For each public vote, a donation of $1 will be made to Youth Career Initiative up to a maximum total amount of $25,000. This charity represents the hotel industry's global solution to youth unemployment, of which Carlson Rezidor Hotel Group is a lead partner. This is in line with the brand's responsible business program, Adding Color To Lives, that aims to build long term relationships with young people at risk locally, with a focus on developing work and personal skills and on organizing joint community projects.
Fran Hughes, Director, International Tourism Partnership, added "We are really excited about the INNovation Room initiative from Park Inn by Radisson and delighted that the company has chosen to support our Youth Career Initiative (YCI) program.

"It is through the support of hotel partners like Park Inn by Radisson that we are able to help hundreds of disadvantaged young people every year build the skills and self-confidence they need to embark on their careers in hospitality."
Watch the INNovation Room launch video: https://www.youtube.com/watch?v=NQYr02XeACw

The Schools
The nine schools taking part in the inaugural INNovation Room are:
1. School of Hospitality Administration, Boston University, USA
2. School of Hotel Administration, Cornell University, USA
3. Ecole hôtelière de Lausanne, Switzerland
4. Hotelschool The Hague, Netherlands
5. Hotel Management School Maastricht, Netherlands
6. International Hotel School, South Africa
7. Les Roches International School of Hotel Management, Switzerland
8. Oxford School of Hospitality Management, Oxford Brookes University, UK
9. The Emirates Academy of Hospitality Management, United Arab Emirates

 

The Panel

Javier Rosenberg – Chief Operating Officer, Americas, Carlson Rezidor Hotel Group
Rose Anderson – Vice President Branding Park Inn by Radisson, Carlson Rezidor Hotel group
Richard Biggs – Senior Vice President Revenue Optimization and Distribution, EMEA, Carlson Rezidor Hotel Group
Edward Pinchard – Vice President Sales, EMEA, Carlson Rezidor Hotel Group
Susan McIlveen – Human Resources Manager & Senior Master Trainer, Carlson Rezidor Hotel Group
Lionel van den Haute – General Manager Park Inn by Radisson Brussels Midi
Siri Gomnæs Børsum – Industry Leader at Google

For more information, visit www.parkinn.com/innovationroom

About Radisson Hotel Group

Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,600 hotels in operation and under development in 120 countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.

Radisson Rewards is our international rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers an exceptional experience for our guests, meeting planners, and travel agents at over 550 hotels in Europe, Middle East, Africa and Asia Pacific.

Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.

The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group's portfolio are subject to stringent health and safety requirements, as outlined in the Radisson Hotels Safety Protocol.

More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems. For more information, visit our corporate website. Or connect with Radisson Hotels on:

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Lucie Cardona
Corporate Communications & PR Leader
Radisson Hotel Group