Hong Kong Tourism Board Launches New “Hong Kong Convention Ambassador” Program To Revitalize The City’s MICE Industry

The Hong Kong Tourism Board (HKTB) has launched the “Hong Kong Convention Ambassador” program with more than 100 distinguished leaders of business and professional bodies in Hong Kong to help revitalize Hong Kong’s MICE industry, after a turbulent and challenging 2020.

With extensive connections, influence and personal standing in their respective fields, the Ambassadors have a significant advantage when they lobby potential conference organizers to consider Hong Kong as the preferred host city for future MICE events.

“The Hong Kong Convention Ambassador program is formulated not only to bring business events to the city when travel resumes but also promote the advantages of Hong Kong to the global business community and help drive multi-sectoral recovery,” said Dr. YK Pang, Chairman of the HKTB. “The economic multiplier effect of hosting world-class MICE events is huge. And the HKTB team is here to offer full support to the Ambassadors’ efforts.”

The MICE Multiplier Effect in Hong Kong

On average, MICE visitors are high-yielding travelers to Hong Kong who spend at least 20% more per capita than general visitors, creating a larger multiplier effect on the city’s economy. MICE events also help drive the recovery and development of the region, including the Greater Bay Area.

The city is poised to welcome its first-ever Greater Bay Area Artificial Intelligence Congress with over 2,400 participants in November 2021. “Hong Kong is in the best position to host this GBA event given its leading position as the most international city and a gateway to the mainland. The ambassador program will deepen the network between the HKTB and business sectors to bring even more leading international events,” said Mr. Henry Li, Chief Marketing Officer of Hong Kong Productivity Council.

A Successful Ambassador-led Event Paves the Way for More
The Ambassadors are instrumental in strengthening the city’s position as a best-in-class MICE hub. Their efforts have begun to bear fruit, with the Hong Kong International Dental Expo and Symposium (HKIDEAS) held successfully in January, a testament to their endeavors and paving the way for the 15th Asia Pacific Congress of Endoscopic and Laparoscopic Surgeons of Asia (ELSA 2021) to be held this November.

The three-day HKIDEAS event, the first trade exhibition held in the city since the fourth wave of COVID-19 hit in late 2020, drew an average daily attendance of over 3,000 dental professionals. Ambassador Dr. Century Tsang, President of Hong Kong Dental Association and Honorary Chairman of Organizing Committee of HKIDEAS, said, “We worked closely with the Hong Kong Convention and Exhibition Centre to implement stringent preventive and social distancing measures to ensure the event went smoothly and safely. Our success proves Hong Kong’s unrivalled attributes in hosting top-notch events even under difficult circumstances.”

Fellow Ambassador Professor Philip Chiu, the Associate Dean (External Affairs) of Faculty of Medicine at The Chinese University of Hong Kong and ELSA 2021 Congress Chair,
has made every effort to bring the annual congress to Hong Kong in November 2021. To be held at the Hong Kong Science & Technology Park, ELSA 2021 is the biggest conference in Asia in endoscopic and laparoscopic surgery. The event will bring economic benefits and further elevate the city’s medical standing, paving the way for bidding for more international medical events.

Professor Chiu said, “Hong Kong has solid fundamentals and a track record in hosting international medical conferences, thanks to its connectivity, service quality, efficiency, and the city’s leadership in various medical fields. Together with leaders in other specialties, I am honored to take part in promoting Hong Kong as the international city for conferences.”

A Robust Recovery Ahead

The strong alliance of Convention Ambassadors will amplify Hong Kong’s appeal in drawing more top MICE events to the city, thereby driving a robust recovery post-COVID-19. With the HKTB team’s comprehensive support, they will contribute significantly to strengthening the city’s status as “The World’s Meeting Place.”

List of ambassador-led events in the pipeline:

Bryan Hansen
PR Manager, USA
+1 (323) 938-7265
Hong Kong Tourism Board