Reem Garash

HVS, the premier global consulting firm focused solely on the hospitality industry, is delighted to announce the appointment of Reem Garash as its newest partner. With over 12 years of unparalleled experience in hospitality and expertise in strategic planning, finance, and business development, Reem brings invaluable insights to support HVS's growth strategy in Saudi Arabia.

Reem, holding a Bachelor's degree in Banking and Finance and an MBA from Queens University of Charlotte, is recognized for her outstanding leadership and visionary approach. Her certification in hotel investment modeling equips her to drive growth and profitability across various hotel brands.

Reem's mission is to capitalize on HVS's strategic partnerships in Saudi Arabia, delivering excellence and creating value for customers, partners, and stakeholders while expanding the hospitality business's presence. Notably, she successfully with her partners restructured Shada, a family-owned business, establishing its hospitality division and securing substantial assets worth approximately SR 550 million.

Additionally, Reem spearheaded the creation of ALF, a micro-economy hotel brand for Shada, earning accolades as the best new brand at FHS 2023. Her tenure as CEO of Nuzul and subsequent role as Managing Director showcased her remarkable acumen, including the acquisition and implementation of the Dara brand across 8 properties.

In a testament to her commitment to social responsibility, Reem co-founded Sa'af Housing, a non-profit organization providing housing for Saudi Social Security beneficiaries, delivering over 500 houses since its establishment in 2021.

"We are thrilled to welcome Reem Garash to HVS as our newest partner," said Hala Matar Choufany, President, Middle East and Africa at HVS MEA. "With her extensive experience, innovative spirit, and commitment to excellence, Reem will undoubtedly play a pivotal role in further strengthening our existing relationships and driving our company's continued success and growth. Our team has more than 15 years of experience in the Kingdom and we have advised on hundreds of hospitality assets, providing unparalleled hospitality intelligence to our clients. Reem Garash's appointment comes at an exciting time for HVS MEA, and we look forward to leveraging her expertise to propel the company to new heights".