Ally Northfield

Ally has spent much of her career travelling the world, creating and developing marketing, distribution and revenue management strategies focused on driving profit for independent hotels, hotel groups and the tourism industry. She offers her skills to industry associations and has held board positions with HEDNA, and currently serves on the Revenue Management Committee for HOSPA, and on the advisory council for HFTP Europe. She is regularly asked to contribute to industry thought leadership discussions and is a published author writing articles for Hotel Executive, Hotels Magazine and White Papers for HEDNA and ETOA. To achieve balance, Ally is a practicing yogi and yoga teacher, and loves walking with her dog. In a theme common to many of the Revenue by Design team, she has been known to throw herself out of aeroplanes.