Nora Karstein

After graduation from the management program in business and hospitality at Hotelschool the Hague Nora had the chance to join TheNew Group and open a hotel in the center of Munich. Working with TheNew Group, she is currently exploring the potential of digital twinning within the metaverse from a hotel- and brand-centric point of view. They are working to build the digital twin of a future hotel-brand in order to test what realms of customer connection this might open. Together with Konstantin Irnsperger we aim to position the new brand both inside and outside the metaverse.