LONG BEACH, Calif. / Nov. 7, 2000--Mack Tilling, CEO and co-founder of Instill Corporation, a leader in foodservice e-Business, today received the Distinguished Achievement Award at the 2000 Foodservice Technology Expo (FS/TEC 2000). Tilling is recognized for his pioneering efforts for advancing technology in the $376 billion foodservice industry.

FS/TEC 2000, brings together technology suppliers and emerging Internet, and e-commerce solutions to the foodservice and hospitality industry, with the commitment to help foodservice operators stay ahead of the technology curve.

Tilling's receipt of the FS/TEC 2000 Distinguished Achievement Award signals him as a major contributor and leader in the development of business to business operations particularly in defining purchasing, tracking and market intelligence services to bring the foodservice supply chain closer in collaboration for efficiency and market innovation.

Accepting his award, Tilling said, "Almost eight years ago I reluctantly hung up my operator hat and decided to try to make real the daydreams I had in the day-to-day struggles of running a small restaurant chain. I was infatuated with technology and was convinced that intelligently applied, it could actually make the life of the restaurant manager and chain operator easier, more efficient, more profitable, and more enjoyable. It took a little longer than we had all predicted, but I'm really exited to see the pace of adoption of information services that is taking place in the industry today."

"Mack (Tilling) is a pioneer in foodservice technology," said Rob Grimes, co-chairman of FS/TEC 2000. "Instill is one of the driving forces behind the growth and change in our industry. Mack has been at the forefront developing business-to-business procurement technology long before this industry knew it was possible to order online."

About Instill

Instill has been providing e-Business services to the foodservice industry since 1993, delivering e-commerce and information services to the restaurant supply chain including operators, distributors, and manufacturers. The company services and links thousands of operators with their key distributors. Some of the operators using Instill services include, Applebee's International, Delaware North Companies, Fine Host, Five Star, Lettuce Entertain You Enterprises, Marie Callender's and Sodexho Marriott Services. Instill also provides services today to many of the major food manufacturers and has strategic alliances with such partners as The National Restaurant Association, and Technomic. With over 200 employees, Instill is headquartered in Redwood City, California. Instill can be reached at 888-Instill or visit Instill's Web site at www.instill.com.

Jaye Prosser
650/551-5803
Instill Corporation