ASSA ABLOY Hospitality

LEKSVIK, NORWAY -- Elsafe International a.s., the world's leading supplier of electronic safes to the hospitality industry, is set to introduce a new addition to the company’s extensive line of hotel guestroom safes. The Xtra™ Series, which offers a choice of two distinctive models, is designed to provide all the most popular features Elsafe electronic safes are known for at a more affordable price. Convenient 4-digit PIN code operation provides the ultimate in guest security and convenience, as well as low maintenance for hotel staff. Other features include sleek, contemporary styling; solid steel construction; a proprietary quick-change battery system; and anti-tamper labyrinths. The Xtra Advanced model adds an extensive audit trail capability, as well as a convenient handheld SafeLink controller that allows the user to perform programming features and emergency openings quickly and easily.

”The travel patterns of the corporate traveler have shifted over the past few years, with a majority now staying in 3-star properties,” says Christian Wee, Elsafe’s Area Sales Manager for EMEA. ”As the profile of a property’s average guest changes, their in-room safe needs change along with it. With the Xtra Series, we are now able to provide these properties with the best of both worlds. The Xtra has all the operational features that make Elsafe’s the most popular in-room safe worldwide, including a true audit trail, contemporary design and a modular system that enables future upgrades. At the same time, we have eliminated the additional technology features that some customers may not need or utilize. That has allowed us to reduce the cost substantially, so that now almost any property can afford to provide Elsafe in-room safes.”

Elsafe’s Xtra Series will make its official debut at HITEC 2004. One of the hospitality industry’s largest technology trade shows, HITEC will take place June 21-24 at the Dallas Convention Center. For more information, please contact Andrea Nix-Roland at (407) 425-9686.

About Elsafe
With the invention of the world's first electronic in-room safe in 1979, Elsafe revolutionized hotel guestroom security. For over 25 years since, Elsafe has maintained this position of leadership, continuously introducing new products that combine unparalleled strength and durability with technological superiority. Currently, Elsafe products are installed in nearly 1 million hotel rooms and cruise ship cabins around the globe. Used by virtually every major hotel chain in over 130 countries, Elsafe is the most trusted name in guestroom security. Elsafe is a brand of ASSA ABLOY Hospitality Inc. and is part of the ASSA ABLOY Group, the world’s leading lock group with 100 companies around the globe. For more information, please visit or .

Andrea Roland
407.905.0608