Hong Kong | Langham Hotels International (LHI) launches a new rewards programme, OUIDA, for the group's loyal partners who make reservations of room accommodation or banquets for their corporate travel and company functions at LHI hotels worldwide.

The OUIDA programme recognises and rewards personal assistants, secretaries, office administrators and travel arrangers who book business to LHI hotels. Under this programme, members are entitled to earn points through room reservations and banquet bookings at all participating hotels. These points can be redeemed for exciting rewards including:

  • Stays in any Langham Hotel worldwide or Eaton Hotel Hong Kong
  • Wining and dining certificates
  • Spa and beauty treatment certificates
  • Gift vouchers at local department stores or exclusive boutiques

Membership is divided into two tiers based on the number of room nights booked - "OUIDA Crystal" and "OUIDA Sapphire". Sapphire members can enjoy extra privileges for rewards redemption.

Participating hotels of this programme include Langham hotels in five gateway cities, namely London, Boston, Hong Kong, Melbourne and Auckland, together with Eaton Hotel, Hong Kong.

"We wish to thank all those personal assistants and corporate travel coordinators who have been giving Langham unfailing support. OUIDA is established to recognise their loyalty with exclusive benefits, and to offer opportunities for the bookers to experience Langham's hospitality first-hand," said Brett Butcher, Senior Vice President - Sales & Marketing of Langham Hotels International.

This programme is named in honour of Ouida, the pen name of Marie Louise De La Ramme, a popular romantic English novelist who was born in 1839. Ouida took residence at The Langham in London at the age of 28 and lived an extravagant life for four years in the hotel, receiving her notable literary visitors while lying in bed and writing manuscripts by the light of scores of candles, surrounded by masses of purple flowers. Famous for her lavish and theatrically orchestrated parties at The Langham, she would summon whom she wished including all the wits and poets of her time. Some of her most notable works, including "Under Two Flags", "Idalia", "Tricotrin" and "Puck" are said to have originated at The Langham. More than a century later, LHI reignites the spirit of Ouida by developing a reward programme based on her legendary enchantment and love of life.

For programme details, please visit our dedicated OUIDA website at:

Langham has a legendary hotel heritage dating back to 1865 when the Langham Hotel in London originally opened as Europe's first Grand Hotel. For 140 years, this flagship hotel has been at the forefront of sophisticated and gracious hospitality. Today, all Langham Hotels worldwide inherit the same philosophy that reflects elegance, continuous innovation and genuine hospitality creating a truly unique hotel experience.

Langham Hotels International (LHI) features six properties with over 2,700 rooms in five gateway cities across the four continents, namely, London, Boston, Hong Kong (2), Melbourne and Auckland. In each city Langham Hotels is associated with the prestigious "The Leading Hotels of the World" group which represents some of the world's finest luxury hotels.

LHI is wholly owned by Great Eagle Holdings Limited, a publicly listed company (HKSE: 41) which was founded in 1963 and was listed on the Hong Kong Stock Exchange in 1972.

For information on Langham Hotels International, please visit

Sherona Shng
Vice President - Communications
(852) 3552 3938
Langham