Down but not out | by Chip Conley

One of California’s most successful contributions to the hotel industry is JOIE DE VIVRE, a collection of 38 boutique properties throughout the Golden State. Founded in 1987 by CHIP CONLEY, a young man still in his mid-twenties, the company’s “brand personality has a lot in common with the California lifestyle experience,” in the words of Joie de Vivre’s Web site. So what is the impact on a company like this when the state itself falls on hard times? Chip tells us about his expectations for 2010 in the California hotel market.

Hotel Yearbook 2010 (multiple authors)
HYB