Superior's design and merchandising team collaborated with Hilton Hotels to create an apparel program that achieves both elegance and functionality while incorporating the brand's sustainability goals. Credit: Superior Uniform Group — Photo by Hilton

Superior Uniform Group, Inc. (NASDAQ:SGC), the image apparel company, announced today that its customer, Hilton Hotels (Hotels Multiple) took home a winning trophy from this year's National Association of Uniform Manufacturers and Distributors (NAUMD) Image of the Year (IOY) Award ceremony. The Image of the Year Awards, held on March 6th at the Rio All Suite Hotel & Casino in Las Vegas, recognized leaders in the corporate uniform and image apparel industry. This is Superior's fourth straight year claiming an Image of the Year win.

Judges evaluated each of the submissions using the following criteria:

  • Overall design excellence of the program;
  • Harmonious design within the environment where the outfits are worn and utilized;
  • Innovativeness of the overall design;
  • Effectiveness in meeting the image goals of the end-user;
  • Innovative use of fabric, design and accessories to build an image fitting the corporation's needs.

Superior's design and merchandising team collaborated with Hilton executives on creating an apparel program that achieves both elegance and functionality. Hilton wanted an image program that incorporated their sustainability goals - focusing in on key environmental commitments of sustainability and full-circle recycling. They also wanted their image program to create a high level of employee satisfaction by being both comfortable and sophisticated. Since each property employs many different positions, they used color to create a serene yet elegant palette, blending natural tones with classic black accents. Superior's Appel & Brooks brand of eco-friendly suiting, housekeeping, and maintenance garments was easily customized for Hilton's tastes and reflected the grand style of the Hilton brand.

"We are proud to be working with Hilton Hotels, a brand that promotes sustainability throughout its hotels," said Janice Henry, Vice President of Design. "Not only did we work to provide options that embodied the luxurious upscale image of Hilton, but the eco-friendly garments don't require professional laundering either, which minimizes the use of chemicals during cleaning and reduces our carbon footprint on the earth."

About Hilton Worldwide | Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For more than 90 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our brands are comprised of more than 3,500 hotels in 81 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors.

For more information about the company, please visit .

About Superior | Superior Uniform Group, Inc., established in 1920, is one of America's foremost providers of fine uniforms and image apparel. Superior manages award-winning apparel programs for major corporations. They are leaders in innovative uniform program designs, global manufacturing, and state-of-the-art distribution. Superior, through their subsidiary "The Office Gurus" is also a near-shore premium provider of cost effective bilingual contact center and office solutions.

Superior's financial strength and resources support a customer's diverse needs while embracing a "Customer 1st, Every Time!" philosophy and culture. Their commitment to service, technology, quality and value-added benefits separates them from the competition in each of their seven primary markets: Healthcare, Hospitality, Food Service, Retail Employee I.D., Government Service, Private Security, and Rental Service. For more information please call (800) 727-8643, or visit their Web site at: . The Office Gurus (www.theofficegurus.com) enhances the overall customer experience for their strategic partners' internal and external customers.

John Forrest Ales
703-883-5212
Hilton