In 2010, we will see a new hotel marketplace taking shape, says FRANCISCO ZINSER CIESLIK, Chief Operating Officer of Madrid-based NH HOTELES.

Trends in consumer behavior are forcing hotels to rewrite the old rules of marketing. Some of the changes that we are going through in these very challenging times I truly believe will become structural and for the long run. If there ever was the belief that the greater part of the hotel industry was becoming a commodity, it is clearer today. There are several ingredients to this.

Related