American Express To Honor Top Loyalty/rewards Programs In HSMAI Adrian Awards Competition
Deadline for Award Submission is Sept. 24
The Hospitality Sales and Marketing Association International (HSMAI) is pleased to announce that American Express will be presenting a new benefactor award as part of the 54th annual HSMAI Adrian Awards that recognizes excellence in the fields of loyalty and reward programs. The winner will be chosen from entries in the HSMAI Adrian Awards competition Loyalty Program Marketing-Consumer and Loyalty Program Marketing-Members categories, which are open for entry through September 24.
“American Express is the perfect benefactor partner to present an award that pays homage to phenomenal work in the areas of loyalty and reward marketing,” said Fran Brasseux, Executive Vice President of HSMAI, “There are so many strong loyalty and reward programs being implemented by top hotel companies, airlines, cruise lines, and car rental companies each year that we expect to see stiff competition in this category.”
American Express is joining an HSMAI Adrian Awards benefactor awards lineup that includes the DEPARTURES Luxury Marketing Achievement Award, which goes to the best award-winning print advertising campaigns produced for the luxury travel market, and the TRAVELCLICK eMarketer of the Year, which recognizes the best integrated eMarketing program in the hotel industry. Additionally, the 2010 HSMAI Adrian Awards competition marks the inaugural year for entries being considered for the Leader in Sustainable Tourism Award presented in conjunction with National Geographic Traveler.
"It is a great honor to partner with HSMAI for the Adrian Awards in a category that goes to the heart and soul of our business,” said Rita Hanes Vice President - Hotels, Resorts & Car Rental, Global Client Group, American Express Merchant Services. “We are very excited to review the entries."
Submitting campaigns for award consideration is easy and done entirely online. To do so, entrants must complete an online statement of communication and submit supporting electronic creative materials. Complete entry requirements can be found at .
The HSMAI Adrian Awards honor creative brilliance and best practices in hospitality, travel, and tourism-related marketing. In its 54th year, the competition has evolved into the world's most renowned and prestigious advertising, public relations, and digital marketing competition specifically tailored for the hospitality, travel, and tourism industries. Winning entries will be honored at the Adrian Awards Gala, a black-tie event taking place Jan. 31, 2011, at the New York Marriott Marquis. Winning entries also will be showcased in the online winner’s gallery, and at the Adrian Awards Gala Reception, which is co-sponsored by Expedia Media.
The judging panel for the competition consists of more than 200 industry experts from advertising, public relations, media, and digital marketing disciplines, along with leading members of the travel community. Industry professionals can apply to join the judging panel by contacting Desiree LaFont at (703) 506-3297 or [email protected].
For more information on the Adrian Awards competition please contact Desiree LaFont at (703) 506-3297, email [email protected], visit www.adrianawards.com, or follow Adrian Awards news on Twitter at .
About HSMAI
The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org.
