The Spanish hotel chain has released a four-tier categorization of its more than 100 hotels in 15 countries around the world. The chain's objective is to segment the hotels by grouping them in different categories with similar characteristics to guarantee the best guest experience, and help guests identify products globally.

"This segmentation aligns with our standards in terms of product, service and enjoyment at IBEROSTAR properties worldwide," said Luis Hérault, Chief Marketing Officer of GRUPO IBEROSTAR. "Within these four categories, we guarantee "star" service for any budget. We have worked on this segmentation alongside our main operators and channels and together have established a classification that works best across our properties."

The new system classifies the hotels in the following categories:

Source: Iberostar HotelesSource: Iberostar Hoteles
Source: Iberostar Hoteles

  • IBEROSTAR The Grand Collection: The highest category of five star IBEROSTAR properties created for the most discerning traveler. In an exclusive and luxurious setting, guests can enjoy spacious suites and top-of-the-line amenities including gourmet restaurants, exclusive spas and exceptional views. All The Grand Collection hotels are adults only, with the exception of IBEROSTAR Grand Hotel Mencey (Tenerife, Spain) and IBEROSTAR Grand Hotel Budapest (Hungary).
  • IBEROSTAR Premium Gold: Visitors to these five star properties will discover one of the most competitive services and entertainment offerings available on the market. This selection of hotels is an unbeatable option for families seeking the best food and never-ending entertainment for kids in the most ideal locations.
  • IBEROSTAR Premium: Within this category are four and five star properties offering memorable vacation experiences for both families and couples. In addition to upscale dining, entertainment and accommodations, the brand also allows couples to book stays at select Adults Only Premium properties within this category.
  • IBEROSTAR: All visitors will have a fantastically unique experience when they stay at an IBEROSTAR hotel, thanks to the extensive list of activities offered as well as the delicious food and customer service provided. These properties create the ultimate vacation experience for budget conscious travelers.

About Iberostar

Iberostar Group is a 100% family-owned Spanish multinational company that boasts over 65 years’ experience in the tourism industry and business origins dating back to 1877. Its main line of business is Iberostar Hotels & Resorts, which includes the portfolio of up to 70 hotels in 15 countries under this agreement, with a global team of more than 25,000 people of 95 nationalities. The Group has become an international benchmark by promoting a responsible tourism business model focused on caring for people and the environment. The Wave of Change movement, a pioneering and innovative initiative from Iberostar, reflects the company’s specific commitment to the environment and oceans, and its efforts to promote these concerns to society as a whole. With sustainability as the driving force and lever behind the business, the company places the circular economy at the centre of its strategy and is working on its own 2030 agenda to be waste-free by 2025, carbon-neutral by 2030, 100% responsible in its seafood supply chain by 2025, and to improve the health of the ecosystems that surround its hotels, among other goals. Iberostar was the first hotel chain to remove single-plastic use amenities in all their hotels worldwide back in 2020. The company is a leader in quality and drives differentiation in the customer experience through constant product innovation and commitment to digitalization.

Iberostar Group is advisor to UNWTO, WTTC and World Economic Bank, and has been recognized at international level supporting and participating as speaker at Harvard University, Stanford University, COP 25-26-27, OECD and FITUR amongst others. The company has received several international awards including Eco Trophea Germany (2022) and WTM Latin America Responsible Tourism Award (2022), and has been recognized by several international media amongst the Best International Resorts in Europe and The Americas.