Source: Melia

The increasing customer diversity and demands are changing the landscape of the

beach hotels, and the leading hotel chain in Spain, Meliá Hotels International, launches a new program, which makes its innovative@SolWaveHouseHotel, located in the beach of Magaluf (Mallorca) become the first ever "twitter experience hotel" in the world.

Aiming to end up with boring hotels and facilitate interaction between social networking

fans' customers, the new experience guarantees fun, new friendships, experiences, surprise, excitement and "buzz" to the young audience that fills this gorgeous hotel, oriented to beach, music and sport of surfing experiences, as it has two pools with artificial waves to practice flowboarding (an hybrid of surf & snowboard) unique in Europe.

Since its opening in the summer of 2012, the Sol Wave House has positioned itself as a

very social hotel, with 184 suites and junior-suites with sea views and contemporary design, and a spectacular 2500 square meters VIP terrace facing the sea, plus pools, sporty style restaurants with a California twist, lounges and concert areas with live music during the day. As stated by the hotel's General Manager, Gonzalo Echevarría "the hotel takes a new step in meeting the expectations of an increasingly experiential and social customer profile, through new technologies."

What will customers find in this Twitter experience hotel? The main engine of the whole

experience is a virtual community called#SocialWave, only available from the hotel's wifi, to which clients can access from their mobile or electronic device, registering with their twitter accounts. Two Twitter Concierges are devoted exclusively to meet guest requests via Twitter and generate conversation in this virtual community, acting as a link between all of them. Thus, guests can know and chat with each other, experience, flirt, compete in contests, share photos, etc. Every corner of the hotel is designed to engage in a new conversation.

In addition, the hotel has created the new#TwitterPartySuitesspacious, equipped with all

the details and up to 4 people. In these suites, users can enjoy with their friends treats like a bottle of champagne and special sports drinks on arrival, 20% discount on all bars and restaurants in Wave House, VIP hammocks and customizable mini bar, plus a free drink in the#TwitterPoolPartyto be held every (Friday) at the hotel.

As explained by the first "Twitter Concierge" at Sol Wave House: "Our main client

profile, young and social, is always looking for new experiences and emotions shared with a growing virtual community; With # SocialWave we wanted to meet this aspiration, which binds to the quality and striking design of our product and the outstanding beauty of the environment. "

About Melia Hotels International

Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International has more than 400 hotels open or in the process of opening, in more than 40 countries, and a portfolio of ten brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Falcon's Resorts by Meliá, Sol by Meliá, and Affiliated by Meliá. The Company is one of the world's leading hotel chains in the leisure segment and its experience in this area has allowed it to consolidate itself in the growing market of urban hotels inspired by leisure. Its commitment to responsible tourism has led it to be recognised as the world's most sustainable hotel in 2022 according to S&P Global's Corporate Sustainability Assessment, as well as being a "Top Employer 2023" brand in Spain, the Dominican Republic, Mexico, Italy and Germany. Meliá Hotels International is also part of the IBEX 35. For more information, please visit www.meliahotelsinternational.com