HolidayCheck and Brand Karma Partner to Deliver Comprehensive Insights from Online Reviews
Companies announce alliance as Brand Karma expands in Europe
PARIS and BOTTIGHOFEN – February 11, 2014 – Europe's largest online travel portal HolidayCheck and Brand Karma, the only holistic digital marketing solution for hospitality and travel brands, have announced their partnership to generate relevant and deep insights about European travelers for hoteliers. Reviews sourced from HolidayCheck are now integrated into Brand Karma iO, which is used by international and luxury hotels worldwide to monitor, manage, and monetize their online reputations.
Brand Karma iO clients are able to gain unique insights from HolidayCheck reviews, which are analyzed for sentiment, topic, and demographic. The Swiss-based review site HolidayCheck is available in 10 languages across Europe and has an impressive database of more than 10 million user opinions, pictures and videos. With Brand Karma's innovative analysis of these reviews, hoteliers are improving revenue, guest satisfaction and brand reputation.
"It's critical to understand our hotels' perception and the sentiments of the diverse group of European travelers," said Margaux Capdeville, Press and E-marketing Manager at Le Meurice, Paris, "we are very pleased about the partnership between Brand Karma and HolidayCheck which helps us achieve this objective."
Georg Ziegler, Head of B2B at HolidayCheck, said, "Our partnership with Brand Karma helps hoteliers across the globe to improve their guests' experience based on insights from our database of millions of reviews. Not only will hoteliers be able to manage their online reputation, but we are also supporting them with the creation of a specific hotel experience for their target group."
Mario Jobbe, COO & Co-Founder of Brand Karma added, "HolidayCheck and Brand Karma share common values. We aim to provide the most accurate and comprehensive analytics of travel reviews, and collecting accurate and truthful reviews is at the core of HolidayCheck's business."
The two companies announce their partnership at the same time as Brand Karma expands its European presence, providing more comprehensive and customized services to European hotel and travel brands.
About Brand Karma
Brand Karma provides the only holistic marketing solution designed for hospitality and travel professionals to attract and retain customers via social and digital media. Founded in 2006 by three friends who are former Microsoft executives, today Brand Karma provides analytic tools marketers use to audit their brand, a social CRM to manage reputation, agency services to increase social commerce and brand awareness, and consultants to form winning competitive sales and marketing strategies. Headquartered in the United States, Brand Karma has offices in France, Japan, China, Taiwan, and Singapore. For more information, visit www.brand-karma.com.
Contact:
Marie Chauvin (Europe)
+33 (0) 686 67 69 82
About HolidayCheck
HolidayCheck is Europe's largest online travel portal. The company is based on the shores of Lake Constance, in Switzerland on the border to Germany. The review website is the market leader in Switzerland, Germany, Austria and Poland and is available in 10 languages in total. The website offers an ever expanding collection of hotel reviews, holiday pictures, travel videos and tips for things to do in the destinations.
HolidayCheck AG operates the largest online travel and hotel review website in the German-speaking markets. Travelers share their experiences and opinions on HolidayCheck to help other travelers finding the perfect hotel. The company is based in Bottighofen - Switzerland, and maintains offices in Warsaw, Paris and Moscow. Today, with over 25.5 million visits every month (German Information Society for Measuring the Distribution of Advertising Media – IVW, July 2012), HolidayCheck AG operates the most important German-language holiday review portal as well as a TÜV-certified travel agency. In response to the strong international demand, HolidayCheck provides reviews and services in ten languages.
Contact:
Georg Ziegler, Head of B2B HolidayCheck AG
Tel.: +41 (0) 71686 9009
