'Shilla Stay Yeoksam' opens in Seoul

• Created for discerning business travellers, "Shilla Stay Yeoksam" opens in Seoul
• Designed by renowned interior designer Piero Lissoni, the hotel conveys a modern minimalist style

Shilla Stay, the business-focused brand of the Hotel Shilla group, made its official debut in Seoul on October 1st. Located near bustling Teheranno Boulevard, The Shilla Stay Yeoksam is ideally positioned in the heart of the business center in Gangnam, Seoul. Shilla Stay Yeoksam, the first Shilla Stay hotel in Seoul, has 306 stylish guestrooms, including three grand rooms. Boasting all the must-have facilities required for today's business traveller, the amenities include Café, the buffet restaurant, a bar, fitness center and meeting rooms.

Seoul's Teheranno district is a key growth area for the IT industry and financial institutions. As well as accommodating a majority of high-density office buildings, including the COEX Convention Center, it also serves as the perfect location to enjoy shopping and sightseeing, with nearby tourist spots and shopping destinations.

About Shilla Stay Yeoksam

Shilla Stay, built on the concept of "smarter stay," creates a space that provides facilities and services based on the values of Hotel Shilla.

All 306 rooms offer stunning views of downtown Seoul and feature high-quality bedding providing an ideal space to sleep and rest. The comfortable bedding consists of Hungarian goose down comforters with resilience ensuring a refreshing and comfortable sleep. In addition, all rooms offer Aveda amenities.

The buffet restaurant Café offers a welcoming and modern atmosphere where you can enjoy a wide selection of exceptionally tasty dishes with recipes from the famous Parkview at The Shilla Seoul. The Café offers buffets for breakfast, lunch, brunch and dinner, a perfect place for nearby office workers or residents to have get-togethers, family gatherings or business meetings.

The bar, characterized by its inspiring design and laidback vibe, offers a haven for Shilla Stay guests to find relaxation within their busy schedules. All guests have access to the hotel fitness center and complimentary WiFi.

Cooperation with world-renowned designer Piero Lissoni

The overall design of the Shilla Stay was completed by Piero Lissoni, a world-renowned Italian architect and designer recognized for his minimalist designs. Piero Lissoni designed the hotel and its amenities to create a modern and stylish atmosphere.

He transformed the hotel into an art space by adding sensual elements around the hotel using furniture, lighting and other design elements. Further, he created a comfort-focused space layout in view of visual elements as well as consumer lifestyles.

Piero Lissoni has designed luxury hotels such as Taj Mahal Palace Suites in Mumbai, India and Conservatorium Hotel in Amsterdam. His other projects include Mitsui Garden Ginza in Tokyo, Japan and Studio M Hotel in Singapore.

Lissoni's design philosophy seeks to achieve a simultaneous balance between the use of space and aesthetic proportions. This is reflected in designs that are based on subtle and delicate proportions and human-scale sensibility.

The Hotel Shilla's business hotel brand "Shilla Stay" will open in an additional ten districts

With the opening of Shilla Stay Yeoksam, Shilla Stay plans to take advantage of this opportunity to make a full-scale expansion into the business hotel segment.

Shilla Stay will continue to open new properties in different locations throughout Korea until 2016. Following the successful opening of Shilla Stay Dongtan in November 2013, and the Shilla Stay Yeoksam in October, a further eight locations have been identified. Additional Shilla Stay hotels are scheduled to open in Jeju, Seodaemun, Ulsan, Mapo, Guro, Gwanghwamun, Cheonan and Seocho.

"Shilla Stay Yeoksam is a new business hotel launched by Hotel Shilla," said Ted Kim, General Manager, Shilla Stay Yeoksam. "We offer the values of Hotel Shilla at reasonable prices for business and leisure travelers alike."

Keiko Okano
Bridge Global Strategies
212.583.1043 x11
The Shilla Hotels & Resorts