America’s Best Inn in Burns, OR First to Convert to Americas Best Value Inn, as Vantage Hospitality Kicks Off Repositioning of Recently Acquired Brands
On the heels of Vantage Hospitality's recent acquisition of the America's Best Inns & Suites®, Country Hearth Inns & Suites®, and Jameson Inn® brands, the America's Best Inn in Burns, OR has converted to an Americas Best Value Inn, making it the first of many properties to take advantage of the opportunities created by Vantage's aggressive plans to reposition the acquired brands.
Vantage also intends to re-launch Signature Inn®, acquired at the same time, as a budget brand. The brands, and the current licenses, were acquired by Vantage on January 12, 2015, as part of its commitment to ensure that it is able to offer clearly distinct brands for each segment of the industry, from budget through upscale.
While the transaction was pending, owners of the branded hotels were invited to learn about Vantage's unique brand affiliation model and the company's hotelier-focused philosophy, in advance of having an opportunity to experience the culture first hand in December at Vantage's 15th annual conference. At that time, executives announced that they would not be continuing to develop America's Best Inns & Suites, and would work with existing branded properties to help maximize their opportunities through the company's other brands.
The first to sign on the dotted line were MJ and Leena Patel from Burns, who had been with ABI for 14 years.
"Vantage's marketing and support looked very attractive from the start, but attending the conference solidified our decision. It was such a warm, relaxed atmosphere. We got to meet the corporate team, have one-on-one talks with the senior executives, and share experiences with fellow hotel owners. Moving to ABVI, with 1,000 hotels and a great track record of growth and stability, is very exciting. We like Vantage's educate, not mandate philosophy and look forward to using their resources, programs and corporate team to take our business to the next level," said MJ Patel.
For more information about Vantage Hospitality Group and its brands, please visit VantageHospitality.com or call 888-316-2378.
About Vantage Hospitality Group, Inc.
Vantage Hospitality Group, Inc., has been recognized as one of the most progressive hotel companies in the history of the lodging industry. With over 1,200 properties worldwide, Vantage is the only hotel company to be ranked among the Inc. 500/5000 List of America's Fastest-Growing Private Companies for eight consecutive years. Supported by the resources of a franchise and the freedom of a membership organization, hotel owners around the globe have embraced Vantage's philosophy that puts control back in their hands, allowing them to be "In Business for Themselves, Not by Themselves." Vantage Hotels is among the top 10 hotel franchisors based on the number of hotels in its system. Whether a property is a member of Vantage's legacy brands, the award-winning Americas Best Value Inn brand (with its sister brands, Canadas Best Value Inn and Value Inn Worldwide) and the ground-breaking Lexington by Vantage, or of the Jameson Inn, Country Hearth Inn & Suites, or Signature Inn brands, all Vantage Hotels members enjoy the opportunity to maximize their revenue and asset value through Vantage's low fees and reasonable contract terms; flexible, straightforward agreements; A Voice and A Vote® in major brand initiatives; the most comprehensive resources, support and CRS in the industry; sensible PIPs, and a culture that is centered on educating, not mandating. Membership in Vantage brands in the United States is offered (as a franchise) through Vantage Franchising, Inc., and in Canada, through Vantage Franchising (Canada) Inc., wholly-owned subsidiaries of Vantage Hospitality Group, Inc. For more information, visit www.JoinVantageHotels.com.
