The Global Business Travel Association (GBTA) – the voice of the global business travel industry – today unveiled another panel in an exciting line-up of speakers for GBTA Convention 2015, July 25-29 in Orlando, Florida.

Differentiating Brands in a Sharing Economy

Monday, July 27, 9 a.m.

  • Moderator: Guy Langford, Vice Chairman, Deloitte LLP, and U.S. Travel, Hospitality and Leisure practice leader
  • Panelists: Kaye Ceille, President, Zipcar
  • Chip Conley, Head of Global Hospitality & Strategy, Airbnb
  • Federico Gonzalez Tejera, CEO, NH Hotel Group
  • Greg Stubblefield, Chief Strategy Officer and Executive Vice President – Global Sales & Marketing, Enterprise Holdings

"This panel ties in perfectly with our Convention theme, #Sharing," said Michael W. McCormick, GBTA executive director and COO. "In a world where the sharing economy is growing rapidly these panelists will discuss strategies around branding and differentiation for companies trying to succeed in this shifting marketplace."

The Monday morning panel will also feature discussion around how companies at varying degrees of maturity are developing and adopting their strategies to compete in the sharing economy as well as how to position your brand in a manner that is appealing to a generation less focused on the company and driven more by convenience and the experience.

The 2015 Convention theme, #Sharing, aptly describes today's business travel environment. There is no other industry where face to face meetings and the concept of sharing is more prevalent than the business travel industry. At Convention, the industry will come together as nearly 7,000 industry professionals will share in a transformative experience. Held at the Orange County Convention Center, GBTA Convention 2015 will bring you world-class keynote speakers, more than 80 industry-leading education sessions, the largest business travel expo floor, a wide selection of professional development opportunities and much more providing attendees the opportunity to build their careers and get business done.

Attendee registration is open now. Register by June 1, 2015 to receive $100 in savings. More info on programs and speakers will be unveiled in the coming months. For the latest developments and more information, please visit gbta.org/convention.

About GBTA

The Global Business Travel Association (GBTA) is the world's premiere business travel and meetings trade organization headquartered in the Washington, D.C. area and serving stakeholders across six continents. GBTA and its 8,000+ members represent and advocate for the $1.48 trillion global travel business and meetings industry. GBTA and the GBTA Foundation deliver world-class education, events, research, advocacy and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts. For more information visit gbta.org.

About the GBTA Foundation

The mission of the GBTA Foundation, the US 501c3 charitable arm of the Global Business Travel Association, is to help the global business travel industry create a positive impact and better future for people and the planet. The GBTA Foundation focuses on the strategy and execution of GBTA's global sustainability programs, supporting initiatives related to climate action; diversity, equity and inclusion; and other talent-related topics via education, research and advocacy. For more information visit gbtafoundation.org.

Meghan Henning
+1 571 309 3961
GBTA

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