Assa Abloy Hospitality Logo

June 2, 2015 – Hotel security innovator VingCard Elsafe has changed its name to ASSA ABLOY Hospitality, effective June 1, 2015. This new identity allows the company to draw upon the vast resources of ASSA ABLOY, the global leader in door opening solutions, and positions it to better meet the evolving needs of the hospitality industry.

"If we're to remain innovative and competitive, we must keep pace with the demand from our customers for flawless experiences," says Tim Shea, president of ASSA ABLOY Hospitality. "As our brand transitions to ASSA ABLOY, we will grow stronger and create a bright future for our company and customers. We will build on our legacy, continuing to make people around the world feel safe and secure."

For over 40 years, the name VingCard Elsafe has been synonymous with innovation in hotel security technology. Their story began in 1974, when lock engineer Tor Sørnes heard that an intruder had attacked his favorite singer in her hotel room. He resolved to find a solution and invented VingCard, effectively revolutionizing the entire lock industry.

Today, as the world rapidly changes and technology continues to evolve, the ASSA ABLOY family offers the company access to more than 1,400 visionary engineers, working together to innovate, improve quality and add more products to their already extensive portfolio of solutions. A worldwide network of sales and support teams will enable the company to be more responsive to their hospitality partners. As ASSA ABLOY Hospitality, we will extend our global reach and innovation capabilities beyond hardware, and extend it to encompass a comprehensive array of solutions that are designed to ensure security, convenience and operational efficiency for hotels around the globe.

"Our company has evolved over the years, but who we are remains the same," continued Shea. "Our purpose is not simply to lock and unlock more doors—it is to unlock the feeling of safety, security and belonging for more people, wherever they go.

ASSA ABLOY Hospitality is part of ASSA ABLOY's Global Technologies division. ASSA ABLOY is the global leader in door opening solutions, and is already recognized as an industry innovator. The company has made the Forbes "World's 100 Most Innovative Companies" list for two consecutive years.

For more information, please visit www.assaabloyhospitality.com.

About Vingcard

Vingcard is part of ASSA ABLOY Global Solutions, which provides safe and sustainable cutting-edge technology solutions for physical and digital access management control. As a full solutions provider, ASSA ABLOY Global Solutions is part of the wider ASSA ABLOY Group. Being a global leader in access solutions, the Group operates worldwide with 61,000 employees and holds leading positions in areas such as efficient door opening, trusted identities, and entrance automation.

Vingcard is a leading provider of security access solutions and other advanced technologies designed for the evolving needs of hospitality, off-site student accommodations and build to rent industries. With a commitment to serving as the industry's trusted partner for enhanced security, Vingcard's comprehensive range of integrated solutions are designed to ensure safer, more adaptive business operations able to deliver enhanced efficiency and end-user satisfaction. Vingcard, Your trusted partner for enhanced security.

Andrea Mane
President, Plan A PR & Marketing
407-905-0608