Hotel Social Intelligence Provider Local Measure Helps Hotels Grow Loyalty, Guest Engagement in 8 Countries in South America
With Flagship Office in Miami, Local Measure Sees Growth to More than 1000 Resort and Destination Properties in the Americas in the Next Year, Prepares for Rapid Expansion in the U.S.
Miami and Sydney – Local Measure, the leading location-based social platform for hotels, closed 2016 with a burst of growth in South America, and now has hotel partners in eight countries, including Antigua, Argentina, Brazil, Chile, Colombia, Jamaica, Mexico and Uruguay. Local Measure has a unique geo-location technology that marshals social media data to help hotels spot guest problems and negative reviews before they reach user sites, help property management correct the problems, and often, create surprised, delighted guests.
Resort and downtown hotels throughout the hemisphere have built loyalty, promoted positive guest engagement and generated higher ADR through Local Measure's social media intelligence platform.
Evan Crawford, Regional Director of Marketing for Benchmark Resorts and Hotels, said, "Our work with Local Measure has made a measurable and impactful difference in how we promote user generated content and how we interact with our customer engagement. The feedback from our team at Santa Barbara Beach & Golf Resort in Curacao has been excellent – and we look forward to developing our work with this unique intelligence platform in the year ahead."
Local Measure's location-based technology is tailor-made for hotels, providing end-to-end product features to promote gathering accurate, real-time intelligence. It is fully automated, easy to integrate, and low cost – helping hotels connect and engage with guests and deliver a fully personalized guest experience at scale.
For more on the results the company has generated for many of the world's leading hotel brands, visit https://www.localmeasure.com/resources/case-studies/solution/accor-pacific.
Among others, in South America Local Measure partners with Hard Rock Hotels, Intercontinental, Sofitel and Club Med.
"We are happy to acknowledge our rapid expansion in South America," said Ian-Michael Farkas, VP Americas at Local Measure. "In just over a year, we have partnered with some of the finest hotels in the region, and have set our sights on rapid expansion throughout the hemisphere, including the United States, in 2017. We expect to reach 1000 hotels in the Americas very quickly, and are seeing similar growth in Europe and Asia. We appreciate all our hotel partners and look forward to a year of even more rapidly accelerating growth."
About Local Measure
Headquartered in Australia with offices in Europe, Asia and The United States, Local Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure's clients include many of the world's largest tourism and hospitality brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalize customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.
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