The Cosmopolitan of Las Vegas Introduces Interactive Chatbot Personality to Amplify Customer Service

The Cosmopolitan of Las Vegas is pleased to announce the arrival of its resident mischief-maker, Rose, who will be introduced to select hotel guests today, Tuesday, January10, 2017.

Rose is a chatbot developed by The Cosmopolitan of Las Vegas and its digital marketing agency, R/GA Chicago. Rose's playful concept is unlike other chatbots in the hospitality space as she is savvy, quick-witted and inspiring—reflecting the distinct mystique of the resort and its guests. In alignment with the resort's spirited brand and market-leading creative, Rose will stray from robotic commentary and instead use her Cosmopolitan personality to engage guests. This allows for a higher-level of satisfaction for the customer experience as they can engage in real-time conversation via text message.

"As our resident mischief-maker, Rose is an expression of our luxury-with-a-wink take on hospitality," said Mamie Peers, senior director of digital, social and eCommerce at The Cosmopolitan of Las Vegas. "Rose uses her wit, charm and bold personality to help guests have a better time. She is uniquely designed to move guests around the resort and surprise them along the way. What better way to experience our eclectic collection of art than through an all-knowing personal guide?"

Rose has checked in indefinitely—she's always on and has the inside scoop on all things Cosmopolitan. Upon check in, guests will be given a mysterious card in a room key packet with a phone number on it. Once guests begin texting the number, they will be introduced to Rose, who does more than any one person could do alone. Through interactive technology using real-time text messaging conversations, Rose guides guests through art tours, has the ability to arrange for amenity delivery (towels, pillows, etc.) to guest rooms, suggests the perfect restaurant, recommends indulgent cocktails and even plays games. More complex questions or requests are handled by CoStars behind the scenes.

"The introduction of Rose is another way to solidify The Cosmopolitan's position atop the list of full-service luxury resorts and casinos in Las Vegas," Peers said. "Rose offers a VIP experience with insider information – all to help guests discover surprises found around every corner. Rose demonstrates our commitment to giving guests engaging experiences with the highest levels of service, yet through a playful—and we hope irresistible—personality."

Rose will be available for text conversation 24-hours a day to hotel guests at The Cosmopolitan of Las Vegas. To meet Rose, hotel reservations can be made by visiting www.cosmopolitanlasvegas.com or by calling the Reservations team at 855.435.0005.

ABOUT THE COSMOPOLITAN OF LAS VEGAS

The Cosmopolitan of Las Vegas is a luxury casino and resort offering a decidedly different perspective from its commitment to integrating art into every experience to the world renowned Restaurant Collection and distinct entertainment venues. Located at the heart of The Strip, its unique vertical multi-tower design offers spectacular views of the vibrant city. The 3,005-room resort features oversized residential-style living spaces with expansive, one-of-a-kind private terraces. Luxurious amenities include a 100,000-square-foot-casino with the newly-added Race & Sports Book Powered by CG Technology and expanded high stakes gaming area, The Talon Club; Sahra Spa & Hammam and Violet Hour | Hair | Nails | Beauty; three unique pool experiences; Marquee Nightclub & Dayclub, a multi-level integrated indoor and outdoor nightclub; an intriguing mix of bars and lounges including The Chandelier, an iconic multi-level bar experience; 150,000 square feet of state-of-the-art convention and meeting space; 40,000-square-foot performance and event venue The Chelsea; and a modern supper club with live music and entertainment at Rose. Rabbit. Lie. An eclectic line-up of retailers include: AllSaints, CRSVR Sneaker Boutique, DNA2050, Jason of Beverly Hills, Molly Brown's Swimwear, Rent the Runway, Retrospecs & Co, Skins 62 Cosmetics and STITCHED. Signature restaurants include: Beauty & Essex from Chef Chris Santos and TAO Group; Blue Ribbon Sushi Bar & Grill by restaurateurs Bruce and Eric Bromberg; acclaimed Los Angeles eatery Eggslut by Chef Alvin Cailan; Estiatorio Milos, by international restaurateur Costas Spiliadis; Holsteins from Block 16 Hospitality; Jaleo and China Poblano restaurants by acclaimed Chef José Andrés; bakery concept Milk Bar from chef Christina Tosi; Momofuku by renowned chef David Chang; Scarpetta and D.O.C.G. by award-winning Chef Scott Conant; popular steakhouse STK from The ONE Group; cold-pressed local juicery The Juice Standard; bustling culinary food hall Wicked Spoon; all-day dining concept The Henry; and Starbucks, which includes a one-of-a-kind art installation.