LONDON—STR's preliminary March 2017 data for London, England, indicates significant performance growth.

Based on daily data from March, London reported the following in year-over-year comparisons:

  • Supply: +2.8%
  • Demand: +8.7%
  • Occupancy: +5.7% to 80.5%
  • Average daily rate (ADR): +8.0% to GBP140.65
  • Revenue per available room (RevPAR): +14.2% to GBP113.27

STR analysts attribute the performance growth, in part, to a favorable calendar shift caused by a later Easter in 2017. The opposite will occur in April.

Additionally, airport hotels have seen an uptick in demand, indicating an increase in inbound tourism as a result of the pound devaluation.

As reported by STR last week, there wasno performance disruption for London's hotel industry following the Westminster attack on 22 March.

STR will release actual March 2017 results later this month. The February edition of STR's Market Forecast is now available.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

Alex Anstett
Media & Communications Coordinator - STR
STR