Hilton has been crowned the world’s most valuable hotel brand
Global hospitality goliath Hilton has been crowned the world's most valuable hotel brand. The 2017 annual report Brand Finance Hotels 50 has ranked the Hilton group as leaders in the hospitality field in terms of their net worth, which is valued at $8.4 billion. The brand is AAA rated, putting it among the top names in the hotel industry, along with Marriott, Sheraton and the Holiday Inn. North American brands are placed in the top four spots of the leader board by the report carried out by the valuation and strategic consultancy firm Brand Finance, cementing North America's position as a commercial heavyweight in an increasingly competitive industry, with alternative markets such as China and Asia Pacific growing steadily.
The news will be welcomed by Hilton, whose worth up 7% on 2016. The hotel brand has staved off competition from new trends in hospitality in the form of temporary accommodation such as AirBnB, poshtels and boutique hotels, who appeal more to a younger demographic such as millennials. Hilton has built a loyal client base since its foundation nearly 100 years ago, surely a contributing factor to its sustained popularity. The power of the Hilton brand has been bolstered by new initiatives in sustainability and recycling, and also by new brand partnerships and acquisitions.
Premier Inn was listed at the top of the report as the world's most powerful hotel brand. The UK group's draw lies in the sheer quantity of hotels it operates, and the reliability of the brand in terms of economy and service it provides. Holiday Inn and Days Inn follow suit in the power brand category, pointing to a steady demand for mid-range accommodation that serves a wide range of customers.
Let´s take a look at a few Hilton Projects currently under construction. More contact details of these Hotel Projects and its suppliers and architects involved can be found on the TOPHOTELPROJECTS website.
Hilton Antakya Museum Hotel
The hotel changed the name to Hilton Antakya Museum Hotel, due to archileogical funds during construction phase. The complex will be located in an unrivalled position next to the Church of St Peter as part of a new site housing an archeological museum. A wealth of architectural and religious heritage makes Antakya one of Turkey's greatest cultural destinations. Following the signing of a franchise agreement with ASF Otelcilik ve Turizm Isl. Tic. Ltd. Sti. With incredible vistas, Hilton Antakya will offer three restaurant and bar options, a luxurious spa with indoor and outdoor swimming pools, as well as approximately 1,250 square metres of events space.
HILTON AWASSA RESORT & SPA
Located on the banks of Lake Awassa, in the Great Rift Valley and stretching beyond Amora Gedel National Park, the property will feature guest rooms and villas, with an outdoor swimming pool and spa complex acting as its centerpiece. In addition to four dining options, including a specialty restaurant and pool bar & grill; the property will feature extensive meetings and events space, with more than 1,000 square metres of ballroom and pre-function area, as well as a further six meeting rooms.
HILTON ATLANTA
Make plans to get a first-hand look at Hilton Atlanta opening this summer 2017. Encounter a new guest experience with updated décor and brighter lighting, a reinvented restaurant concept and enhanced public areas, guestrooms, suites and meeting spaces.
More information on Hilton can be found on TOPHOTELPROJECTS, the specialized service provider in the exchange of cutting-edge information of hotel construction in the international hospitality industry.
Jule Grass
Marketing Manager
+49 4261 4140 309
TOPHOTELPROJECTS
