Online Travel Agencies (OTA)

Online Travel Giants Set New Record For Marketing Spend In ‘23

Online Travel Giants Set New Record For Marketing Spend In ‘23

Financial figures from Expedia Group, Booking Holdings, Airbnb and Trip.com Group – four of the largest online travel agencies in the world – show the companies spent a record amount of money to promote their brands and attract customers in 2023, as...

Phocuswire

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Online Travel Agencies (OTA)

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Search Marketing

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Online Travel Giants Set New Record For Marketing Spend In ‘23

Hotels Need a Chance to Compete, Including Through Consolidation

The research by Morning Consult for the American Hotel and Lodging Association reveals a significant dominance of Online Travel Agencies (OTAs) in the U.S. hotel market, controlling 90% of online bookings and receiving over $50 billion annually from...

realclearmarkets.com

realclearmarkets.com

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Online Travel Agencies (OTA)

Hotels Need a Chance to Compete, Including Through Consolidation

Booking Stock Drops Despite Strong Earnings. CEO Says to Look at Long-Term Travel Trends.

Booking Holdings, despite surpassing revenue and profit estimates with record-breaking figures and initiating a quarterly dividend, experienced a significant stock decline on Friday. The travel industry, which saw a massive surge in demand post-pand...

barrons.com

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Online Travel Agencies (OTA)

Booking Stock Drops Despite Strong Earnings. CEO Says to Look at Long-Term Travel Trends.

Tripadvisor’s Uncertain Journey: Navigating Stagnant Growth in a Competitive Travel Market

Tripadvisor has been a dominant player in the travel review industry for nearly two decades, boasting over one billion reviews on its platform. However, its relevance is being questioned with the rise of Google Maps, offering similar services.

The Motley Fool

The Motley Fool

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Online Travel Agencies (OTA)

Tripadvisor’s Uncertain Journey: Navigating Stagnant Growth in a Competitive Travel Market

Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor

The travel sector leads the charge in digital advertising expenditure, influenced by robust consumer spending patterns.

MediaPost Communications

MediaPost Communications

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Online Travel Agencies (OTA)

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Digital Marketing

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Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor

Expedia and Booking Test the Limits of AI Technology

The chief executives of the U.S.’s leading travel companies, Booking Holdings and Expedia Group, are optimistic about the prospects of generative AI. However, they emphasize that this emerging technology requires further fine-tuning.

travelweekly.com

travelweekly.com

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Online Travel Agencies (OTA)

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Chatbots, Robotics & AI

Expedia and Booking Test the Limits of AI Technology

How Online Travel Agencies Plan To Win And Retain Customers

The travel market in the United States continued its stellar recovery in 2022, with a total gross bookings increase of 51% over the prior year. Online travel agencies comprised just over one-fifth of the total U.S. market during this period, accordi...

Phocuswire

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Mobile Marketing

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Online Travel Agencies (OTA)

How Online Travel Agencies Plan To Win And Retain Customers

Booking’s Very Expensive Marketing Piece of the Pie

Online travel is a weird industry when it comes to its outsized marketing spend as compared with other types of businesses.

Yahoo! News

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Online Travel Agencies (OTA)

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Digital Marketing

Booking’s Very Expensive Marketing Piece of the Pie

Expedia poised to take flight with generative AI

Artificial intelligence is poised to disrupt the travel industry, and Expedia CTO Rathi Murthy, who oversees a massive online travel network with 168 million loyalty members and more than 50,000 business partners, believes her company is well positi...

cio.com

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Online Travel Agencies (OTA)

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Chatbots, Robotics & AI

Expedia poised to take flight with generative AI

Expedia CEO Looks to AI to ‘Rebalance’ Dependence on Google

Expedia Group executives such as CEO Peter Kern and Chairman Barry Diller have long railed against Google’s inordinate dominance in travel advertising, but now Kern is hoping that the emergence of generative AI companies and other emerging technolog...

skift Inc.

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Online Travel Agencies (OTA)

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Chatbots, Robotics & AI

Expedia CEO Looks to AI to ‘Rebalance’ Dependence on Google