BANYAN TREE HAS A NEW GDS CODE. JUST "BY".

Singapore | Banyan Tree Hotels & Resorts is launching its independent Private Label GDS code ‘BY’ on 27 September 2007. A total of 10 resorts will be represented by ‘BY’, to be followed by another six in 2008.

Banyan Tree is entering a new stage of global expansion with over 40 hotels and resorts (owned or managed by Banyan Tree) opening over the next three years. The launch of the independent GDS code will streamline the booking process for agents enabling them to access all Banyan Tree hotels through one simple code. It will also facilitate Banyan Tree’s continued growth as a global hotel brand with increased market share.

Global Marketing

The new BY booking code is easily associated with Banyan Tree’s brand identity and the tagline ‘Just BY’ reflects the simplicity of the booking process. Special BY collectibles will be distributed to agents to help them remember the new code - including postcards, note pads, and signature Banyan Tree sand turtles.

All agents using a GDS terminal to book under the new code between 27 September 2007 – 31 March 2008 will be placed in a prize draw* for a chance to win a holiday to any Banyan Tree or Angsana hotel (that is under the ‘BY’ code as of 27 September 2007) of their choice.

Resorts under ‘BY’ code

In 2007, the 10 resorts under BY are:

  • Banyan Tree Lijiang
  • Banyan Tree Maldives Madivaru
  • Banyan Tree Maldives Vabbinfaru
  • Banyan Tree Seychelles
  • Banyan Tree Bangkok
  • Banyan Tree Phuket
  • Banyan Tree Desert Spa & Resort Al Areen
  • Angsana Resort & Spa Bintan
  • Angsana Resort & Spa Velavaru
  • Angsana Riads Collection, Morocco

In 2008, additional resorts under BY are:

  • Banyan Tree Bintan
  • Banyan Tree Sanya, Hainan (under construction)
  • Banyan Tree Ungasan (under construction)
  • Angsana Hotel & Suites Dubai (under construction)
  • Angsana Resort & Spa Great Barrier Reef
  • Maison Souvannaphoum Hotel

* Terms and conditions apply. Please refer to for competition details.

About Banyan Tree Hotels & Resorts
Banyan Tree offers an intimate retreat experience featuring its own signature blend of romance and Asian sensuality. The philosophy behind the hotels, resorts, spas and galleries is based on providing a place for rejuvenation of the body, mind and soul – a Sanctuary for the Senses.

Banyan Tree resorts are found in Phuket, Thailand (1994), Maldives Vabbinfaru (1995), Bintan, Indonesia (1995), Bangkok, Thailand (2002), Seychelles (2002), Ringha, China (2005), Lijiang, China (2006), Bahrain (2007) and Maldives Madivaru (2007). Flagship Banyan Tree Phuket was the first to introduce a tropical garden spa concept.

About Angsana Resorts & Spas

Launched in 2000, Angsana is the sister brand of Banyan Tree, inspired by the exotic Angsana Tree noted for its crown of golden flowers. Angsana resorts are designed as contemporary, chic and vibrant retreats to live life spontaneously and sense the moment.

Angsana resorts are found in Bintan, Indonesia (2000), Great Barrier Reef, Australia (2000), Bangalore, India (2001), Maldives Ihuru (2001) and Maldives Velavaru (2006).

In 2003, Colours of Angsana joined the Angsana portfolio. This boutique hotel collection appeals to the soft adventurer and cultural tourism sector. The current hotels are Gyalthang Dzong (Shangri-La, China), Deer Park Hotel (Giritale, Sri Lanka) and Maison Souvannaphoum (Luang Prabang, Laos).

To date, the Banyan Tree Group manages and/or has ownership interests in 23 resorts and hotels, 61 spas and 71 retail galleries and two golf courses.

Angelina Hue
Group Marketing Communications Department
T +65 6849 5748