Opinion

Performance Max Exposed: What Google isn’t talking about

Google has been pushing their Google Ads Performance Max (PMax) campaigns for some time, promising to harness the power of AI and machine learning to optimize ad placement and maximize conversions. However, as the team at three&six has discovered, t...

Tristan Heaword
three&six
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Tristan Heaword
by Tristan Heaword
22 April 2024three&sixDigital Marketing
three&six
Supplier News

HiJiffy Now Available on Oracle Cloud Marketplace

HiJiffy, a leading provider of conversational AI for hotels and a member of Oracle PartnerNetwork (OPN), today announced that its Guest Communications Hub is available on Oracle Cloud Marketplace and can be deployed on Oracle Cloud Infrastructure (O...

HiJiffy
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HiJiffy Now Available on Oracle Cloud Marketplace18 April 2024HiJiffyDigital Marketing
HiJiffy Now Available on Oracle Cloud Marketplace
Evolving Past ROAS as the Primary Marketing KPI
Opinion

Evolving Past ROAS as the Primary Marketing KPI

Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had a...

Stephanie Sparks Smith
Stephanie Sparks Smith
CEO & Digital Matriarch, Cogwheel Marketing
HSMAI
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Stephanie Sparks Smith
by Stephanie Sparks Smith
16 April 2024HSMAIDigital Marketing
Evolving Past ROAS as the Primary Marketing KPI
3 HyperCommerce Strategies for Faster Direct Bookings
Opinion

3 HyperCommerce Strategies for Faster Direct Bookings

According to a study by the Max Planck Institute, Technical University of Berlin, Technical University of Denmark, and University College, the evolution of technology has shortened consumer attention spans by 33%, from 12 to 8 seconds since 2000.

Pedro Colaco
Pedro Colaco
CEO at GuestCentric Systems
GuestCentric Systems
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Pedro Colaco
by Pedro Colaco
12 April 2024GuestCentric SystemsDigital Marketing
3 HyperCommerce Strategies for Faster Direct Bookings
Report

HiJiffy launches hyper-personalised guest messaging based on real-time PMS updates

Imagine sending a welcome message right when a guest checks in, offering a special dinner deal as they’re settling into their room, or a quick checkout reminder the night before they leave. This is what HiJiffy is proposing, using WhatsApp or SMS.

HiJiffy
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HiJiffy launches hyper-personalised guest messaging based on real-time PMS updates10 April 2024HiJiffyDigital Marketing
HiJiffy launches hyper-personalised guest messaging based on real-time PMS updates
Supplier News

Enhancing hospitality marketing: Leveraging Google Search Ads within Cendyn Digital Marketing Platform

In today’s digital age, effective marketing strategies are essential for hotels to stay competitive and drive direct bookings. One of the key components of a successful digital marketing strategy is paid search advertising, which allows hotels to re...

Cendyn™
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Enhancing hospitality marketing: Leveraging Google Search Ads within Cendyn Digital Marketing Platform 5 April 2024Cendyn™Digital Marketing
Enhancing hospitality marketing: Leveraging Google Search Ads within Cendyn Digital Marketing Platform
Breaking Barriers: Hotels Are Reclaiming Power in Website Management
Opinion

Breaking Barriers: Hotels Are Reclaiming Power in Website Management

A company’s website serves as a powerful conduit for customer engagement, brand representation, and revenue generation. Nowhere is this more evident than in the hospitality industry, where a hotel website frequently marks the first point of contact ...

Michael J. Goldrich
Michael J. Goldrich
Chief Experience Officer, The Hotels Network
The Hotels Network
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Michael J. Goldrich
by Michael J. Goldrich and Mercedes Blanco
27 March 2024The Hotels NetworkDigital Marketing
Breaking Barriers: Hotels Are Reclaiming Power in Website Management
How to effectively use email marketing in hospitality in 2024
Opinion

How to effectively use email marketing in hospitality in 2024

You send dozens or hundreds of emails to guests every day. You check your open rates, CTR and even unsubscribe rate and see that things are not going as good as they were before. Is there anything you could be doing differently?

Anna Randow
Anna Randow
Global Sales Director at Bookboost
Bookboost
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Anna Randow
by Anna Randow
26 March 2024BookboostDigital Marketing
How to effectively use email marketing in hospitality in 2024