CoMMingle Social+

Lodging Interactive and its subsidiary CoMMingle are
unveiling a new service called 'CoMMingle Social+' that
extends a hotel's social presence to all channels outside of the norm, working in collaboration with the hotel to ensure complete coverage

Parsippany, N.J.
— June 21, 2012
— Just as hoteliers get comfortable with social media giants Facebook, Twitter, and You Tube, new sites are emerging, such as Google+, Pinterest, Instagram and Wikipedia to name just a few, that are making an equally big online marketing impact. To ensure hotels are covered across all social media channels, Lodging Interactive and its subsidiary CoMMingle are announcing a new level of service called CoMMingle Social+. CoMMingle Social+ serves as an extension to the hotel's core social presence on Facebook, Twitter and You Tube plus it provides a fully managed presence on additional emerging social media marketing and engagement channels.

Lodging Interactive is an award-winning, interactive and social media marketing agency exclusively servicing the hospitality industry. CoMMingle by Lodging Interactive is an outsourced social media marketing agency that develops customized solutions for hospitality entities. Together, the companies are providing powerful new ways for hoteliers to interact with their guests and prospects and better grow and manage their use of social media channels.

"CoMMingle Social+ is a service for hoteliers who already manage their own Facebook and Twitter accounts but also want to get involved in the new, emerging social engagement channels but do not have the resources in-house to handle it," said DJ Vallauri, Lodging Interactive Founder and President. "In addition, CoMMingle Social+ will add weekly postings on Facebook and Twitter for hotels that have pages but find it hard to consistently post during the week."

Through the CoMMingle Social+ program, team members will work with hotels to initially establish, and then manage on an ongoing basis, the following social networks & engagement channels:

  • Google+ Business Page - CoMMingle will set up the page if needed and maintain weekly postings on the page and engage with consumers as needed;
  • Pinterest - CoMMingle will create a Pinterest hotel account, relevant pin boards, and then pin images weekly to the boards. CoMMingle will also monitor and engage with consumers as needed;
  • Facebook - CoMMingle will create additional apps for the property, above and beyond what is presently being managed by the hotel. Apps could include promotions, specials and contests;
  • Ongoing Facebook & Twitter postings - CoMMingle will go a step further and assist hotels that have don't have the time to post content consistently to Facebook and Twitter by posting content weekly on the hotel's behalf and engage with consumers as needed;
  • Wikipedia - CoMMingle will set up a Wikipedia listing if one does not exist and create social links. CoMMingle will also monitor the Wikipedia listing quarterly and check content for accuracy.

With social media increasingly becoming an integral part of consumers' global travel habits, hotel operators are struggling with finding the internal resources to manage social networks and establishing effective social media marketing campaigns. CoMMingle is designed to assist hotels in engaging online with social media strategic planning, growing and managing social media channels, word-of-mouth marketing and experiential marketing, reputation and consumer sentiment monitoring, and social search engine optimization.

"The challenge for hoteliers is not just being visible via the various social channels, but being engaging, constantly monitoring content and keeping the conversations going," said Rosella Virdo, Director of CoMMingle Social Media Marketing. "That's where the success or failure of a social media marketing program comes to play. If a hotel does not have numerous dedicated staff members serving as its social media watch dog, it's easy for the plan to fall apart. With so many consumers being drawn to these new, relevant social media sites, it's near impossible for hoteliers to keep abreast of the chatter. With CoMMingle Social+, we become the eyes and ears of the hotel, monitoring conversations and posting instant replies if desired."

To learn more about how Lodging Interactive and CoMMingle can assist in your social media marketing program, call 877-291-4411 ext. 701 or visit www.LodgingInteractive.com.

About Lodging Interactive

Since its founding in 2001, Lodging Interactive has provided digital marketing services to hotels worldwide, including select service, full-service, and luxury properties.

The Company's social media marketing and guest reviews response division, CoMMingle:Engage, serves a range of hospitality businesses, including hotels, restaurants, spas, and management companies.

Additionally, the Company provides subscription-based website development and digital marketing services. The subscription-based service is based on a 'pay-as-you-go' model and requires little upfront investment on the part of the hotel.

The Company continues to innovate by introducing supportive services that enhance its primary business lines. Recently, it launched Commingle360 and Social Media Amplified, custom landing page services aimed at driving direct bookings through social media content posts.

Lodging Interactive has received numerous awards, including the HSMAI Adrian Award and accolades from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Awards.

For more information, email [email protected], call 877-291-4411 ext. 704, or visit the company's website.

DJ Vallauri
President & Founder
+1 877 291 4411