The Peninsula Hotels' new experiential website - peninsula.com — Photo by Peninsula

NEW YORK – The Peninsula Hotels' new experiential website - - aims to tell a deeper story about the brand and its unique properties, offering an immersive, rich and dynamic digital experience that is captivating and visually impactful with extensive use of videos and photography.

Launching in English, Simplified Chinese, Japanese and also French (to mark the opening of The Peninsula Paris on August 1, 2014) with additional languages to follow, the adaptive design provides a consistent experience across desktop and tablet, with an optimized mobile version coming shortly. Social media integration provides functionality to easily share content and connect to social media networks without leaving the website.

The new website will allow visitors to engage and discover the group in a dynamic and interesting new way. Featuring fantastic photography and short films, the site will also go behind –the-scenes, showcasing events, interviews, recipes and more, for an insider perspective to each hotel.

Exploring each Peninsula destination is made easy with Discover Peninsula, featuring PenCities - an exclusive and unique online luxury lifestyle journal spanning all nine Peninsula cities and updated twice weekly, featuring the finest in dining, entertainment, shopping, design, nightlife, spa and wellness, developed exclusively for The Peninsula Hotels by stylish travel guide LUXE City Guides. The new website also enables visitors to discover the rich heritage of the company, which dates back to 1866 as Asia's oldest and China's first luxury hospitality brand.

Guests can make bookings in just two simple steps with the re-architected and simplified reservation process - the seamless booking, enquiry and online purchase experience is simple, easy to complete and provides different options during the booking process.

Exclusive Online Booking Upgrade and Suite Experience Offer

Bookings made on the site from April 1 to July 31, 2014, with stays until August 31, 2014, will enjoy the Exclusive Online Booking Offer of a guaranteed room upgrade* (except The Peninsula Beverly Hills) and special welcome amenity, together with the chance for US residents to win a three-night stay at the brand new Peninsula Paris.

In addition to the room upgrade offer, guests who book a suite online will be rewarded with additional perks. The Suite Experience offer includes roundtrip airport transfers for all Asian hotels (excluding the following locations: Tokyo, New York, Chicago and Beverly Hills), daily breakfast for two, unlimited mini-bar consumption and flexible check-in and check-out times. A "Culinary Journey" is also included in the offer whereby guests are invited to enjoy each course of their meal at a different dining outlet, allowing guests to sample a wider selection of dishes from The Peninsula's award-winning restaurants. This offer is valid for guests booking a minimum of a two nights' stay in a suite via the new through September 15, 2014.

Paris Great Getaway Promotion

Paris – the City of Lights – awaits for the lucky guest who wins The Peninsula Paris Great Getaway Promotion (#PenParisGetaway). Once guests book their stay online for any Peninsula worldwide, they may enter for the chance to win an incredible trip to The Peninsula's newest property in Paris, opening in August 2014. This once-in-a-lifetime experience includes a three-night stay in a Superior Suite, roundtrip air travel for two people, airport transfers and daily breakfast. This promotion is valid for US residents only.

* Terms and conditions as well as black-out dates may apply.

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on the Hong Kong Stock Exchange (00045), The Hongkong and Shanghai Hotels, Limited is the holding company of a group which is engaged in the ownership, development, and management of prestigious hotels and commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Bangkok, The Peninsula Manila and The Peninsula Paris (expected opening in 2014). Projects under development include The Peninsula London and The Peninsula Yangon. The property portfolio of the group includes The Repulse Bay Complex, The Peak Tower, The Peak Tramways and St. John's Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; the Thai Country Club in Bangkok, Thailand, and 21 avenue Kleber in Paris, France.