Hilton Launches Its Largest Campaign Ever with Exclusive Room Rates Not Found Anywhere Else
Hilton HHonors Members Who Book Direct Now Receive Exclusive Discounted Rate, Along with Other Instant Benefits Including HHonors Points and Free Wi-Fi
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Hilton Worldwide (NYSE: HLT) today announced that Hilton HHonors members can now receive an exclusive discount on room rates by booking directly through its brand websites, award-winning Hilton HHonors mobile app and reservation call centers, or through preferred corporate travel partners and approved travel agents. This guaranteed discount is available at more than 4,500 hotels around the world.
Hilton's new "Stop Clicking Around" marketing campaign – the largest ever launched in the company's 97 year history – will also emphasize the other benefits of booking direct and being an HHonors member. These benefits include HHonors Points that can be used for free room nights, free Wi-Fi, and the ability to check-in, choose your own room from a digital floor plan and use a Digital Key all via the HHonors mobile app on a smartphone. In addition, when HHonors members book direct with Hilton, hotels are able to provide more personalized and memorable experiences for each stay.
"Our customers don't need to worry about sorting through a dizzying array of websites, enduring hundreds of clicks and wasting hours of time. They can be assured that booking a room directly with us at any of our hotels doesn't require extensive searching and price checking to find the best prices online," said Geraldine Calpin, chief marketing officer at Hilton Worldwide.
"Last year, 57 billion Hilton HHonors Points – or more than 1.6 million free nights – went unearned because guests booked their stay through a third party," said Mark Weinstein, global head of Customer Engagement, Loyalty and Partnerships at Hilton Worldwide. "There is a huge misconception that third parties always offer lower prices for our hotel rooms, which is simply not true."
All Hilton HHonors members who book directly through Hilton can save time and money, and gain instant access to the benefits they care about most:
- Exclusive discount: Members of the Hilton HHonors loyalty program can now take advantage of an exclusive discount that can't be found anywhere else, as long as they book directly through Hilton, at more than 4,500 hotels around the world.
- Instant benefits: Hilton HHonors is free to join and offers instant benefits to all members, such as free Wi-Fi, popular digital tools like digital check-in with room selection and Digital Key, and the ability to earn and redeem Points for free nights.
- Unforgettable, exclusive experiences: Booking direct opens the door to exclusive events, like Live Nation concerts or private dining experiences.
- Loyalty rewarded with more personalized service: HHonors members who book direct can better share their preferences with the hotel for a stay tailored to their requests.
To launch the "Stop Clicking Around" campaign, Hilton Worldwide enlisted the help of Fold7, a London-based marketing and advertising agency.
For more information on the Hilton HHonors discount, or to sign up for Hilton HHonors, visit HHonors.com.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,800 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2021 World's Best Workplaces list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. In 2021, in addition to opening more than one hotel a day, Hilton introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 128 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.