San Francisco-based wait-free dining startup Allset (www.allsetnow.com) has raised $2.35 million in seed funding. Allset focuses on the dine-in restaurant experience, enabling customers to both book a table and pre-order their meal at local restaurants making for a wait-free and more seamless lunch.

Including previously raised $1 million in pre seed funding, Allset has now raised a total of $3.35 million. Launched last year, Allset currently operates in San Francisco, Palo Alto, and Manhattan serving over 8,500 diners per month with more than 180 restaurant partners.

The new round was led by Metamorphic Ventures, with participation from Andreessen Horowitz, FJ Labs, and previous investors — SMRK VC Fund and private investor and entrepreneur Alexandr Chernyak.

Allset plans to utilize the new funds to expand into new markets (Los Angeles and Chicago) as well as for product research, development, and marketing.

About Allset

Allset takes all the waiting out of eating at restaurants. It allows anyone to book, order & pay for their lunch at local restaurants before arrival. The app can save diners up to 30 minutes of time that is usually spent waiting for a table, food & check, and enable them to get on with their day.

Allset helps local restaurants bring in new customers during mid-week lunchtimes, increase table turnover by cutting dining time in half, and serve corporate clients for business meetings and employee lunches.

Unlike typical restaurant reservations services, Allset helps busy diners get their food fast and have lunch in under 30 minutes. Comparing to takeout services, Allset provides a full restaurant experience, a real restaurant lunch instead of a takeout box on the counter.

Earlier this year Allset released a Facebook Messenger bot to enable diners to book, order & pay ahead for lunch at local restaurants without downloading the Allset app, directly from Facebook Messenger on their phones and computers.

Also, the company has launched Allset for Business letting local companies to provide company-paid lunches at restaurants to their clients and employees.

Allset earns 10% from each order charged to the restaurant. The service is free for users.

Quotes - Jeff Jordan, Andreessen Horowitz, former OpenTable CEO

"Allset provides strong benefits to both diners and restaurants while relieving significant friction from the dining experience on both sides of the table. I use the service as a consumer and love the experience!"

Quotes - Alexandr Chernyak, private investor and entrepreneur

"I had many reasons to invest in this project initially and to continue investing during later investment rounds. First of all, I really believe in this service and I am 100% sure that everyone who has a tight schedule and values their time will benefit from using Allset. Not only does this startup allow to save time on lunch breaks, it also makes it easier to enjoy lunch breaks by removing stress from them. Second, as restaurants keep losing clients to the rising popularity of delivery services, Allset allows restaurants to increase lunchtime profits by becoming more efficient. The third reason is that this service is perfect for large companies striving to provide their employees with a meal plan. Allset makes transactions easier and more transparent while, at the same time, making sure that employees are back on time from their lunch break. And the main reason, of course, is that I trust the team behind this project. These people believe in what they do. They really live for this project and have one goal and one goal only — to make lives of their clients easier and more productive."

Quotes - Boris Artemyev, General Manager at Mari Vanna Restaurant (NYC)

"Thanks to Allset we can reach and engage with the growing audience of busy diners. The convenience of having a wait-free meal on your own schedule appeals to many people, and we're actually seeing Allset brings us more business during lunchtime."

Quotes - Julian Zegelman, Velton Zegelman, VZ Ventures, corporate client of Allset

"My team and I are really busy during the day and want to be able to schedule our lunch at restaurants on our time. Allset helps us a lot with that. We are always served upon arrival and finished in 30 minutes or less. The best part is that we have individual budgets, and all our expenses are billed to a single payment source. No more expensing or chasing down receipts, which saves us a lot of time." 

Quotes - Stas Matviyenko, CEO Allset

"It's a great honor to have support from such amazing people, and I'm thrilled to have Marc Michel (Metamorphic Ventures) and Jeff Jordan (Andreessen Horowitz, former OpenTable CEO) involved in our next stage of growth. This new round is a huge vote of confidence in our team and our mission to reclaim a restaurant lunch break. I'm really thankful to our amazing customers who've been supporting Allset on our early stages. We've got a lot of positive response from so many people, it gives us strength and motivation to move forward."

"Our real competitors aren't technology companies, we rather compete with the traditional way people dine out. We aim to be our user's favorite way to lunch at restaurants. To accomplish that, we create a wait-free dining experience so people can spend less time waiting and more time enjoying their food."

About Andreessen Horowitz

Andreessen Horowitz backs bold entrepreneurs who move fast, think big, and are committed to building the next major franchises in technology. Founded by Marc Andreessen and Ben Horowitz, the firm provides entrepreneurs with access to expertise and insights in innovation, executive and technical talent, market intelligence, policy and regulatory affairs, business development, and marketing and brand-building. www.a16z.com

About Metamorphic Ventures

Metamorphic Ventures is a New York City-based venture capital firm that invests in start-up and early stage technology companies. We're focused on investing broadly across all categories and markets, specifically in founding teams with strong insights on the market they're tackling. While headquartered in NY, Metamorphic invests all over the US with current portfolio companies in SF, LA, Boston and areas of the country. www.metamorphic.vc

About FJ Labs

FJ Labs is a stage-agnostic, marketplace-centric venture capital firm based out of New York City. We back entrepreneurs that inspire, with big ideas that push the human race forward. We have backed over 260 companies, 500 founders in more than 22 countries. The firm is founded by serial entrepreneurs Fabrice Grinda and Jose Marin. www.fjlabs.com

Try Allset

Allset app for iOS: 

https://itunes.apple.com/us/app/allset-order-sit-down-lunches/id1016005447?mt=8

Allset app for Android:

https://play.google.com/store/apps/details?id=com.allset.client

Allset Facebook Messenger bot: https://www.m.me/allsetnow

Allset for Business: https://allsetnow.com/for-business/

Allset for Restaurants : https://allsetnow.com/for-restaurants/

Stas Matviyenko
CEO
Allset Technologies Inc