LAS VEGAS, NV - Safemark, the foremost provider of electronic safes to the global hospitality industry, is excited to unveil its exclusive partnership with Indel B to distribute their minibar line in the United States and Canada. This collaboration coincides with the debut of Indel B's newest product line, the Fridom Collection, which establishes a fresh benchmark for elegance and functionality in hotel minibars. The Fridom Collection was recently honored with the esteemed Red Dot Design Award 2023 for Best Product Design.

Indel B, a long-standing Italian company based in Sant’Agata Feltria, has been at the forefront of mobile refrigeration solutions for 56 years, serving the automotive, leisure, and hospitality sectors with excellence. Recognized as pioneers in minibar innovation, Indel B was the first to introduce compressor technology to hotel guest rooms. This groundbreaking advancement shifted the industry away from inefficient and environmentally harmful cooling systems towards intelligent, high-performance, energy-efficient, and quiet minibars. This shift not only enhanced hotel operations but also led to significant cost savings.

John Foley, Safemark's Vice President & General Manager, expressed his enthusiasm about this milestone partnership, stating, As we celebrate over 40 years in business this year, we are eager to offer our loyal customers a combined solution of safes and minibars, and we're thrilled to elevate elegance to the next level with the Fridom line.

The upcoming HD EXPO in Las Vegas, Booth 4357, will serve as the platform for Safemark to showcase the advantages of this collaboration. Attendees can expect Safemark representatives at HD EXPO from April 30 – May 2, eager to introduce the expanded product line to the market. Join us on April 30th from 3-4 pm for an exclusive demo of our latest Freedom Collection. Meet Gerardo Boschi and Marco Buoso from Indel B, John Foley, and Josh Lane from Safemark. Don't miss this opportunity to experience the future of the global hospitality industry.

For more details, contact Safemark at 1-800-255-8818 or [email protected].

About Safemark

Safemark is the premier provider of electronic guest room safes to the global hospitality industry and is the approved supplier for leading hotel brands and management companies. With nearly 3 million safes sold worldwide and the broadest selection of safes, Safemark offers a complete range of safes tailored to the distinct needs of designers, operators, and hotel guests. Renowned for being the most secure in-room safe system available, Safemark provides the largest array of safe models to suit virtually any installation requirement. For more information, please visit www.safemark.com.

John Foley
VP Sales
+1 214 495 9500