Cachet Boutique NYC, — Photo by Cachet Hotel Group (CHG)

Cachet Hospitality Group, theAsia-Pacific based hotel management company opens its inaugural U.S. hotel, Cachet Boutique NYC, in Midtown Manhattan inSeptember 2017. The Cachet brand combines its design-centric aesthetic and East meets West hospitality, and infuses it withNew York City flair to bring a unique food and entertainment experience to Manhattan. Cachet Boutique NYC will feature 105 rooms and villas, a Playboy Club NYC and two restaurants, EDEN and the Bellbrook. 

"Cachet Boutique NYC will transport guests from the moment they walk through our glass doors into an oasis filled with the chicest rooms, seasonal food and beverage program and the best entertainment in New York," said Nicole Levinson, Senior Vice President of Brand Marketing and Partnerships. "The confluence of placing east and west design, art, and food alongside one another will be a Cachet brand staple and will distinguish the property in the competitive boutique hotel space."

Developed in partnership with Merchants Hospitality Group and designed by Cachet's Bangkok-based design team led by Domenic Sicoli and Pauline Choo, in collaboration with NYC's fashion designer Jay Godfrey, the property will feature robust programming that sets it apart from the crowded New York hotel offerings.

Cachet Boutique NYC has three discreet outdoor gardens, providing a unique urban oasis for guests to flow from the intimacy of their rooms to a spacious communal area. From outside yoga classes to after-work champagne tastings, these shared spaces will facilitate a variety of social gatherings and wellness experiences. Standard amenities include on-demand spa services, personalized meditation sessions by and in-room alternative wellness treatments.

At Cachet Boutique NYC, unexpected cultural and artistic collaborations will reinforce the sleek, contemporary ambiance. Longtime fashion-world darling Jay Kos will curate a dynamic retail experience to complement the hotel's high-end design and décor. In addition, the comprehensive hotel arts program will play a central role in highlighting the brands design-centric aesthetic, showcasing the best emerging modern artists from Asia and the U.S.

The guest experience at Cachet Boutique NYC is taken to the next level with a proprietary technology platform that will bring together bookings, reservations, CRM and social media. Cachet's platform is a luxury lifestyle community featuring a search and booking engine for boutique and lifestyle hotels and high-end residences worldwide. The platform's loyalty program also allows guests of Cachet Boutique NYC to enjoy interactive mobility, exclusive member rates, and personalized food and beverage offerings.

Located just steps from the action and vibrancy of Chelsea, Hell's Kitchen and the soon to be opened Hudson Yards, Cachet Boutique NYC offers a creative cultural mix of arts, design, food, entertainment, and retail, that will be a key influence and driver in the resurgence of this Manhattan West district.

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