Latest
Hoteliers, read this before you adopt another AI tool
A practical framework for hoteliers evaluating AI tools, covering how to define the workflow problem, involve frontline staff, and assess vendor fit before signing a contract.
Are Hotels Getting Too Dependent on AI? Aviation Already Knows How This Story Ends
Drawing on aviation's hard-won lessons about automation complacency, the author argues hotels must pair AI adoption with deliberate human competence to avoid fragility disguised as efficiency.
Sofitel Announces Sofitel Kaštela, Introducing the First International Luxury Hotel Brand to Croatia
Sofitel, a pioneer of French luxury hospitality, part of the world-leading hospitality group Accor, and Odien Group, a leading real estate and asset management company in Central and Eastern Europe, are pleased to announce the signing of Sofitel Kaštela, a new luxury beachfront resort scheduled to open in 2029.
Recent Appointments
View allRoberto Castro has been appointed as Vice President at Omni Hotels & Resorts
Akhilesh Kumar Singh has been appointed as Director of Services at JW Marriott Goa
OpenAI Buys an AI Travel Agent, Hotels Start Choosing Which AI Agents Get In, Should a Hotel Night Carry Its €5 Climate Cost?
Thursday brought a World Panel question on whether the climate cost of a hotel night belongs on the bill, and OpenAI's purchase of Odessia, an AI travel agent with its own agency license.
The Glitter Trap: When Luxury Hospitality Confuses Prestige with Performance
An industry veteran argues that luxury hospitality's culture of prestige and spectacle too often crowds out hard commercial questions on demand, distribution costs, and investment viability.
The Hari London, Vignette Collection Brings Contemporary Luxury and Artistic Spirit to Belgravia with IHG Hotels & Resorts
A new opening for IHG’s first collection brand, in partnership with Harilela Hotels
Behind Every Seamless Hotel Operation: In Conversation with Sirma’s Antonia Teofilova
Sirma Travel Hospitality's Head of Support Managed Services explains how teams with hotel operations backgrounds prevent integration failures, manage multi-vendor incidents, and use AI to improve resolution speed.
Commerce Media is Generating Real Revenues for Hotels
HCN survey data from 179 luxury hotel guests shows 97% found in-room sponsored content non-intrusive, with modeled annual net revenue of $257K for a 500-room hotel via its Commerce Media Network.
Meyer Jabara Hotels’ Menhaden Earns Third Consecutive MICHELIN Key, Reinforcing Its Reputation for Exceptional Hospitality
The Menhaden in Greenport, N.Y., managed by Meyer Jabara Hotels, has earned its third consecutive MICHELIN Key, citing a stable team, personalized service rituals, and annual refinements to the guest journey.
How a Pearl Jam Post Turned a Stranger Into a Hotel Customer
A hotel sales podcast discussion makes the case for LinkedIn-based "warm prospecting," where building familiarity before outreach reduces buyer skepticism and drives stronger conversion.
What Neuroscience Can Teach Hotels About Guest Wellness
Neuroscientist Dr. Karlie Intlekofer argues luxury hotels should prioritize sleep architecture and accessible movement over added amenities to help guests recover and leave feeling restored.
From Chatbots to Guest Journeys
TrustYou CEO Benjamin Jost and Highgate Portugal's head of marketing discuss AI adoption in hotels, covering online discovery, guest communication, system integration, and balancing automation with human involvement.
From $0 to $10 Billion in Months: Silicon Valley's AI Assistant Gold Rush Is On (and What It Means for Travel)
A wave of AI personal assistants from Meta, xAI, Anthropic, OpenAI and startups like Instinct are moving beyond chatbots to handle tasks like booking flights, managing reservations and coordinating schedules.
Hotels Measure Bookings. But What Are Guests Actually Doing with the Information?
Research with 440 guests on Meituan.com finds that clarity and usefulness of booking platform information drives guest engagement, perceived value, and brand advocacy.
Types of accommodation: 30+ lodging types explained
A reference guide covering 30+ lodging types from hotels and motels to ryokans and yurts, with comparisons, history, and notes on why accurate classification matters for competitive benchmarking.
Why OpenAI bought an AI travel agent
OpenAI's acquisition of Odessia gives it an IATA-accredited travel agency, end-to-end booking technology, and hotel content, reducing its dependence on Booking.com and Expedia.
The Loneliness of Seniority
A reflective essay on the structural loneliness that comes with seniority, arguing that authority rewires relationships and that leaders must actively choose vulnerability to counteract it.
The Compounding Cost of Customer Churn
Small, recurring customer losses compound over time, forcing businesses to acquire ever more new customers just to maintain growth, making preventable churn far costlier than it appears.
GBTA Welcomes EU Tourism Strategy’s Vision for Sustainable and Competitive Travel
GBTA endorses the EU's new Sustainable Tourism Strategy, noting its own Procurement Standards are referenced in the Strategy's Working Document, and calls for managed business travel's inclusion in implementation.