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AI Is Rewriting Your GDS Listing Before Corporate Travelers See It, Agent-to-Agent AI Will Bypass OTAs Entirely, U.S. RevPAR Forecast Raised to 5.1%
Wednesday opened September with hospitality.today's discovery that AI-powered corporate booking tools like Concur and Navan rewrite, merge, and rerank GDS hotel listings before a traveler ever sees them, a companion argument that agent-to-agent AI negotiations will eventually bypass OTAs entirely, and LARC forecasting 2026 U.S. RevPAR growth at 5.1% before moderating to 2.1% in 2027. Actabl's 13% overtime reduction across 100-plus hotels, Aman Seoul's opening, and the Gleneagles Tower Suite debut rounded out the session.
Your guest data is a gold mine – are you using it?
A Mews podcast episode featuring Bookboost, Revinate, and Quinta explores how hotels can centralize fragmented guest data to drive direct bookings, personalization, and AI-powered automation.
Latest
Clarity Creates Confidence: The Cost of Overexplaining to Customers
Overexplaining to customers creates mental friction and undermines confidence; concise, fact-focused responses improve satisfaction and reduce confusion at the point of service.
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
Hotel Management Companies Drive Guest Satisfaction Growth
JD Power's 2026 benchmark shows overall guest satisfaction at third-party managed branded hotels rose 14 points to 696, with Columbia Sussex, Crestline, and Driftwood topping the rankings.
The Lost Art of the Tableside Caesar Salad and Why Hotels Must Bring It Back
The Caesar salad's tableside ritual, born in Tijuana in 1924, is a case study in how hotel F&B can use culinary storytelling and skilled service theater to create memorable, differentiated guest experiences.
By Nasir Zahir
Recent Appointments
View AllAtura Oran Park accelerates into Sydney’s South West ahead of October opening
Atura Oran Park is set to bring a new destination for stays, dining, events and connection to the heart of one of Australia's largest master-planned communities.
Abode Worldwide appoints Wouter Geerts to lead new Market Intelligence and Research division
Abode Worldwide has hired Wouter Geerts, formerly of Mews and Skift Research, to lead a new Market Intelligence and Research division serving hospitality and proptech clients.
introducing Aman Seoul, The First AMAN Property in South Korea
Aman , the world’s leading ultra -luxury hospitality and lifestyle brand , today announces Aman Seoul , its brand’s first destination in South Korea . Situated in Cheongdam, one of Seoul’s most prestigious dist ricts, Aman Seoul occupies a prime position overlooking the Han River in the heart of Gangnam . Conceived as a fully integrated destination, in partnership with global asset management and developer Shinsegae Property, Aman Seoul will comprise a hotel, a limited collection of branded residences as well as a global Aman Club . Combining the space, privacy and sense of sanctuary , for which Aman is renowned, the property has been designed as a retreat above the city while remaining deeply connected to the energy, culture and creativity that define contemporary Seoul.
La Haute Croissanterie x Nespresso: Sofitel launches limited-edition “Please Disturb” Croissant and Coffee Pairing Menu, uniting two global icons while celebrating a cherished French ritual
Sofitel and Nespresso partner on a limited-edition croissant and coffee pairing menu available at 20 global properties from September to November 2026, delivered as a theatrical in-room ritual.
Omni Hotels & Resorts Doubles Meal Donations for Every Stay During Hunger Action Month
Omni's Say Goodnight to Hunger campaign will double meal donations to Feeding America for every stay in September, surpassing 30 million total meals since launching in 2016.
Supplier News
View allWaldorf Astoria Bangkok elevates luxury guest experiences with IRIS digital ordering and guest directory
Waldorf Astoria Bangkok has deployed IRIS digital ordering and a Hilton-approved guest directory across all 171 guestrooms, integrating with Oracle MICROS POS to streamline in-room dining and reduce printed materials.
UrVenue Opens Las Vegas Strip Headquarters, Strengthens Commercial Team
UrVenue moves its HQ to the Las Vegas Strip and adds four hires across client success, business development, and marketing as it expands into hotels and resorts.
How hotels win visibility, direct bookings & profitable growth in an AI-driven travel era
A best-practice guide covering SEO, generative engine optimization, paid media, and AI strategy to help hotels capture direct bookings as zero-click search and AI platforms reshape travel discovery in 2026.
Positron Access Solutions and UberData Networks Deliver Infrastructure Modernization Solution for Tribal Gaming and Hospitality
Positron and UberData Networks have launched a solution enabling tribal hotels and casinos to deploy Gigabit Ethernet, Wi-Fi 7, IPTV, and IoT services over existing coax or CAT-3 wiring, avoiding costly recabling.
Actabl’s AI Insights Cut Overtime Share of Hours by 13% Across 100-plus Hotels
Actabl's AI Insights tool reduced overtime share of hours by 13% across 100+ beta hotels since its June 2026 HITEC launch, with one property cutting overtime spend by 75% in two months.
Madrid prepares for a star-studded September as Formula 1 and Shakira draw travelers
Amadeus data shows Madrid hotel occupancy at 52% and ADR up 25% to $413 during the overlapping Spanish Grand Prix and Shakira tour week in September 2025.
The Connected Hotel: Building a Technology Stack That Can Evolve
An explainer on building adaptable hotel technology architectures, arguing that connectivity governance, API depth, and data ownership matter more than the number of integrated systems.
Extreme Heat Starts to Reshape Traveller Perceptions of Mediterranean Europe in 2026
A Perception of Climate Index analysis across Spain, Portugal, France, Italy and Greece (2023-2026) finds France showing the steepest decline, while traveller origin markets significantly affect heat sensitivity.
Greenwashing, Literally
SMARTLINEN's Ask Debbie AI assistant queries live RFID inventory data across 130M+ monthly scans to answer housekeeping queries, with verified circulation data cutting rewashes and extending textile life by 30–40%.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Quorum Hospitality Continues Growth with Management of Hilton Garden Inn Kauai Wailua Bay
Quorum Hospitality takes over management of the 216-key Hilton Garden Inn Kauai Wailua Bay, with guest room and common area renovations planned for early 2027.
Sonesta Brings Red Lion Hotel to Medford, Oregon
Sonesta International Hotels Corporation (Sonesta) today announced the opening of Red Lion Hotel Rogue Regency Medford Airport. This 203-room, midscale select-service hotel is located at 2300 Biddle Road in Medford, Oregon. The hotel is just 1.5 miles from the Rogue Valley International Medford Airport, convenient for travelers flying in and out of Jackson County.
Maison Honnel Paris Debuts as an Intimate Hotel and Destination Dining Room in the 8th Arrondissement
Some places carry something within them long before their doors ever open. 33 Rue de Surène is one of them. Behind a discreet façade in the 8th arrondissement, just steps from La Madeleine and its great fashion houses, stands a building whose history already speaks to everything Maison Honnel aspires to be.
Hospitality Financial Leadership - TBHA Fast Track Your Future 2026
David Lund partners with BCHA for a six-session online course covering hotel P&L, budgeting, labor costs, and the financial mindset shift from department head to GM, running September–October 2025.
The Next Era of Hotel Distribution: How Agent-to-Agent (A2A) AI Will Redefine Direct Bookings
The article argues that AI agents negotiating machine-to-machine bookings will bypass OTAs entirely, and outlines steps hoteliers must take now to prepare their tech infrastructure.
By Raj Sahu
Gleneagles Unveils Its Most Glamorous Residence Yet: The Tower Suite
Set beneath the Ochil Hills, Gleneagles Hotel unveils the Tower Suite at the end of September. Visible long before guests reach the front entrance, the hotel’s original tower was once home to the library and now marks a new chapter in its history. Reimagined as a lavish one-bedroom residence set over two levels, and home to Gleneagles’ only private rooftop terrace, offering sweeping views of the surrounding Scottish countryside, The Tower is an address like no other. Designed by award-winning AIME Studios, the suite draws on the hotel’s Art Deco origins and the romance of rail travel to create Gleneagles’ most characterful suite yet.
South Bank Opens Reservations for Arc, Piero Lissoni’s First Completed Caribbean Project
This winter, a new architectural landmark will rise above the turquoise waters of Long Bay in the Turks & Caicos Islands. South Bank, the 31-acre waterfront resort and marina managed by Grace Bay Resorts, has opened reservations for Arc, an exclusive collection of 17 Sky Villas designed by internationally acclaimed Italian architect and designer Piero Lissoni, ranging in size from 410-square-foot studio suites, the first of its kind within the South Bank property, to the 12,630-square-foot, five-bedroom penthouse, unique in the region.
Nina Hotel Island South Completes Renovation as an Urban Oasis
Featuring Signature Balcony Suites, Family Rooms for 5, Reimagined Lobby and Nina Communal.
Australasia's Largest Apartment Hotel Brand Marks New Chapter for Adelaide's North
Elizabeth is set to welcome Australasia’s largest apartment hotel brand, with construction officially commencing on Quest Elizabeth - a landmark development that reflects growing confidence in Adelaide's rapidly expanding northern corridor.