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The GDS Still Runs the Business Trip, Are Hotels Repeating Black Hat SEO with GEO?, Where AI Should Decide, Recommend and Stop
Friday brought Markus Busch on Sabre's GDS hotel reservations growing 8% in Q2 with corporate travel at 45% of volume, Cogwheel's Stephanie Sparks Smith and Michael Curran warning hotels against repeating black hat SEO mistakes with GEO, and Darko Bosancic's framework for when AI should decide, recommend, or stop. CoStar's 5.5% weekly RevPAR, WTTC's Spain forecast, and two property announcements closed the week.
Your Hotel's Sales Strategy Is Being Written by Your Top 20 Accounts
A framework for auditing hotel corporate accounts across net contribution, displacement, concession density, and renewal risk reveals that top accounts often shape strategy more than any plan document.
By Muhammad Tanveer, Author & Founder, The Sales Leadership Brief
Latest
How Holiday Inn Paris — Gare de Lyon Bastille Unlocked an Extra €2K in Monthly Revenue
Holiday Inn Paris Gare de Lyon Bastille generates €2K monthly in upsell revenue and reclaims significant staff time after deploying Canary Technologies' full guest management suite.
Miraggio Thermal Spa Resort proves €515K+ in email marketing ROI in first four months
Miraggio Thermal Spa Resort generated over €515K in email marketing ROI within its first four months using Revinate Core and Marketing.
405 rooms, zero doubts: How Vegas Resort is building the future of hospitality with Cloudbeds’ Open API
Vegas Resort in Malta built a 41-module custom operational platform using Cloudbeds' Open API, cutting housekeeping prep from 3 hours to 15 minutes and check-in time from 5 minutes to 90 seconds across a 405-room property.
Recent Appointments
View allGeneral Management
RJ Bear has been appointed as General Manager at The Ranch at Laguna Beach
General Management
Daryn Cyrus has been appointed as Managing Director at Heathman Hotel
Fouquet’s Writes a New Chapter in Gstaad
Following Paris, New York, Courchevel, St. Barth and Mykonos, Fouquet’s continues its expansion into the world’s most exclusive destinations, choosing Gstaad as the setting for the next chapter of its story.
The Human-in-the-Loop Hotel: Where AI Should Decide, Recommend and Stop
A framework for GMs to decide when AI should act autonomously, recommend, or defer to a human, using reversibility, cost of mistakes, and data readiness as the key criteria.
By Darko Bosancic, SVP, Sirma
Mastering "Strategy Capital": The Definitive Corporate Mindset for Hospitality’s Next Era
The article frames "Strategy Capital" as the essential corporate mindset for 2026-2027, built on integrating asset-light portfolios, AI-driven distribution, and industrial-scale automation.
By Francesco Derchi, Associate Professor and Director of SPARK, Les Roches
Blue Ocean Strategy as a Catalyst for Market Growth
Opinion piece arguing hotels should apply Blue Ocean Strategy by co-creating off-property experiences with local artisans and external partners to build brand loyalty and unlock new revenue.
By Brendan Cronin, Visiting Professor, Les Roches
Black Hat SEO Rerun: Are We Making the Same Mistakes With GEO?
Hotels risk repeating black hat SEO mistakes by mass-producing AI-targeted content, when LLM visibility is better earned through specific, human-first content tied to clear positioning.
Supplier News
View allCelebrating Hospitality Excellence: 2026 GuestRevu GREAT Awards Europe, America & APAC Winners Announced
GuestRevu's GREAT Awards, based on 85,000+ reviews from 750+ properties across 60 countries, named winners across Europe, Americas, and APAC at a London ceremony.
‘Watermelon bookings high’: Sydney and Melbourne hotels enjoy bookings boost from Harry Styles fans
SiteMinder data shows Harry Styles' Australian tour lifted Melbourne and Sydney hotel bookings up to 30% year-on-year, with Sydney room rates jumping $127 per night versus 2025.
HiJiffy Launches Email Copilot: AI That Drafts Hotel Email Replies
HiJiffy's Email Copilot uses three sequential AI agents to draft hotel email replies, cutting response times from 5 days to 1 day at pilot property Oliva Nova.
From Ancient Myths to Modern Journeys, Exploring Grand Odysseys
Skyscanner's 2027 trends report highlights "Grand Odysseys" travel, with 43% of Millennials and 42% of Gen Z inspired by mythology, offering hotels a role across pre-, during, and post-trip guest engagement.
dailypoint launches free and anonymous AI Readiness Check for hotels
dailypoint's free 18-question AI Readiness Check helps hotels assess their data foundations, citing research showing only 13% of hotel chains achieve measurable ROI from AI despite 91% adoption.
Cloudbeds brings hotel outlets onto its unified platform with new POS
Cloudbeds launches a native mobile POS connecting hotel restaurants, bars, spas and shops to its core platform, enabling direct folio posting, unified reporting and offline order-taking.
Hoteza Receives EcoVadis Committed Badge, Strengthening Its Commitment to Sustainable Hospitality
Hoteza earned the EcoVadis Committed Badge and outlines how its digital guest journey tools can help hotels reduce paper use, support energy efficiency, and promote sustainable guest behaviors.
Expedia Group Launches AUTONOMOUS ONBOARDING, Helping Properties Access Global Travel Demand Faster
Expedia Group's Autonomous Onboarding lets properties connect via existing PMS/channel manager software and go live in under 24 hours, with no duplicate data entry or separate workflows.
Spain's Travel & Tourism Sector Set to Surpass €269BN in 2026 as WTTC Highlights Country's Global Leadership at Turespaña Convention
WTTC forecasts Spain's Travel & Tourism sector will contribute over €269BN to GDP in 2026, up from €259BN in 2025, with international business visitor spending projected to grow 8.1%.
U.S. hotel results for week ending 17 October
U.S. hotel RevPAR rose 5.5% for the week of 11-17 October 2026, with Detroit and San Diego leading gains while San Francisco posted steep declines against Dreamforce 2025 comparisons.
Hilton for Business Introduces New Travel Coordinator Tools and Program Enhancements Shaped by Member Feedback
Hilton adds booking-on-behalf, shared reservation views, and duty-of-care tools to its free Hilton for Business program, which now serves over 400,000 SMB members globally.
Kimpton Serves Up The Curious Palate: A New Chapter of Culinary Originals
Kimpton launches The Curious Palate, a global F&B platform spanning secret menus, chef collaborations, and pop-ups across its portfolio, debuting at an inaugural multi-chef dinner in Monterey, CA.
Asia-Pacific's Autumn Travel Boom Sees Rising Demand for Emerging Destinations
Trip.com Group data shows Chiang Mai, Surabaya, and Busan leading Asia-Pacific booking growth this autumn, with Japan claiming 11 of the top 12 global foliage spots.
Artotel Group Strengthens Its Presence in Central Java Through the Management of Ramada by Wyndham Yogyakarta and Wyndham Garden Yogyakarta Conference Hotel & Action Park
Artotel Group appointed as third-party operator of two Wyndham-branded properties in Sleman, Yogyakarta, adding 260 rooms and MICE capacity for up to 1,000 guests to its Central Java portfolio.
Shangri-La Singapore Unveils a New Chapter of Timeless Luxury with the Reimagined Valley Wing
An icon of refined hospitality enters a new era as Shangri-La Singapore unveils the transformation of its prestigious Valley Wing, welcoming guests to a rejuvenated collection of luxurious guestrooms and suites, including its two exclusive Presidential Suites – the Shangri-La Suite and Singapore Suite. Available for stays from October 2026, the unveiling marks a significant milestone in the continued evolution of the hotel, where more than five decades of hospitality heritage meet a renewed vision of contemporary luxury.
Beyond Green Expands Its Global Portfolio With New Members in Costa Rica and Spain
Beyond Green adds El Silencio Lodge Spa in Costa Rica and Hotel Món Sant Benet in Spain, bringing its sustainable travel portfolio to 22 countries with 90+ member properties.
The Bell Stays on Top
Pertlink marks its 26th anniversary by repositioning as a hospitality technology and AI advisory, flagging AI discoverability as the defining challenge for hotels in 2027.
Hotel distribution in 2026: The GDS runs the business trip
Sabre GDS hotel reservations grew 8% year-over-year in Q2, with corporate travel now 45% of its volume, as booking tools blend GDS rates with OTA prices on a single screen.
By Markus Busch, Editor/Publisher, hospitality.today