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50% of Hotels Use AI but Under 10% See Real Impact, Your Guest Reviews Are Now Read by Machines Not Guests, How Much Should a Hotel Budget for Marketing?

Tuesday brought the State of Distribution 2026 report from RateGain, NYU SPS and HEDNA finding AI adoption widespread across 58,000-plus properties but transformational impact rare and OTAs still dominant, hospitality.today's argument that guest reviews are now primarily read by AI systems determining search rankings rather than by prospective guests, and a World Panel viewpoint on the right marketing budget for a hotel property. Jan Freitag and Isaac Collazo on budgeting for a tough 2027 comp set, a 7% PMS public API finding, and six property announcements rounded out the session.

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Peachtree Group Begins Construction on 480-Room Dual-Branded Embassy Suites by Hilton and Tempo by Hilton in Downtown Austin

Peachtree Group (“Peachtree”), a vertically integrated investment and asset management firm, announced it has begun construction on a 480-room dual-branded Embassy Suites by Hilton and Tempo by Hilton in downtown Austin, marking one of the group’s most significant hotel developments to date.