By Max Starkov
Viewpoint Asks Whether Uber's Hotel Push Is Good or Bad for Hotels, Lighthouse Connect AI 2.0 Lets Hotels Check Their ChatGPT Rank, Global Travel to Outpace the Economy 1.5x to $12 Trillion
Tuesday sharpens the AI distribution thread further: a viewpoint on Uber's hotel push, a new tool to check your AI rank, and fresh WTTC data showing where travel growth is heading.
The PMS era is ending
The author argues unified PMS suites can't match the innovation speed of specialists rebuilding distribution, CRM, revenue management, and payments for the AI era.
By Markus Busch, Editor/Publisher, hospitality.today
Latest
Domes Resorts Announces Expansive Growth and Developments for 2026
The Greek hospitality group adds Casa Collective acquisition, 4 new properties across Portugal and Spain, plus portfolio-wide F&B enhancements.
Mashantucket Pequot Tribal Nation Celebrates Reopening of Two Trees Inn and New Operating Partnership with Waterford Hotel Group
The pet-friendly inn near Foxwoods closed during COVID and reopened with renovated rooms, new management by Waterford Hotel Group, and enhanced amenities.
Masterise Group launches One Central Saigon
The luxury mixed-use project features Vietnam's first Ritz-Carlton hotel and residences opposite Ben Thanh Market in Ho Chi Minh City's historic core.
Recent Appointments
View AllGeneral Management
David Merklinger has been promoted to General Manager at Alisal Ranch
Operations & Strategy
Kathleen Cochran has been named Vice President and Managing Director at Alisal Ranch
Kerzner International announces new One&Only resort and private homes in Courchevel 1850, France
The ultra luxury brand will introduce an extraordinary new pinnacle of high altitude luxury in Courchevel, opening in 2030.
FIBO 2026 boosted Cologne hotel performance in April
RevPAR jumped 8.7% year-over-year with peak occupancy hitting 96.5% on the trade show's opening night.
Events pushed Barcelona’s April occupancy to 9-year high
RevPAR jumped 10.7% year-over-year to EUR164.93, with occupancy peaking at 95.5% during Bridal Fashion Week and FCE/SeaFood festival.
Posadas Strengthens Its Presence in the Premium Luxury Segment with the Opening of Five New Hotels and Beach and City Resorts Nationwide
Posadas will add 7% more rooms through five luxury properties including Izla by Fiesta Americana Isla Mujeres and Live Aqua Centro Histórico Mexico City.
Marriott International Expands Luxury Portfolio in Peru Through Landmark Conversions
Two existing Lima hotels will rebrand as The Ritz-Carlton and JW Marriott in 2028, marking significant luxury expansion in Peru's capital.
Supplier News
View allHow to Choose Eco-Certified Hotels When Traveling
The guide explains how to identify genuinely sustainable hotels beyond marketing claims by checking recognized certifications, reading operational details, and reviewing guest experiences.
TrustYou Presents Excellence Award to Electra Hotel Athens at HSMAI Europe Commercial Strategy Forum
The Athens hotel achieved a 93.4/100 TrustYou Score based on 1,175 reviews across 50+ platforms, ranking first in the Greek capital.
GratifID Debuts TIPMO at HITEC 2026 as Digital Tipping Tops Hotels’ Tech Wishlist
GratifID's NFC-powered platform promises direct-to-worker payments and real-time insights, with 82% of hoteliers viewing digital tipping as high-impact innovation.
Agentic Hospitality’s Brad Brewer to Speak to HSMAI Hawaii Members on ‘Winning Bookings in the Age of AI’
Brewer will discuss how AI is reshaping hotel discovery and booking behavior, covering practical strategies for direct revenue optimization.
Vingcard Novel DIN Launch Expands Door Lock Technology Innovation With a Focus on Enhanced Flexibility and Style
Vingcard's new DIN lock features BLE, NFC, and Zigbee connectivity for European properties, supporting both mobile access and traditional key cards.
Stayntouch Named “Hotel PMS Company of the Year” By TravelTech Breakthrough
Stayntouch won for its cloud-based PMS offering 100% uptime, 1,400+ integrations, and mobile-first operations that save hotels 80+ hours monthly.
Innspire Powers Digital Guest Journey at The Statler Hotel at Cornell University
Innspire's AI Concierge now handles 66.7% of guest messaging at the Cornell teaching hotel, with mobile check-in and dining capabilities live.
Maestro PMS Announces Adam Wilson as President, Reinforcing its Focus on Innovation and Customer Experience
Wilson joins from Jonas Hospitality to focus on AI integration, user experience improvements, and expanding Maestro's technology ecosystem.
Indonesia’s luxury hotel sector outpaces wider market recovery
Luxury hotels in Indonesia have fully recovered to pre-pandemic occupancy while other segments remain 5.5 percentage points below previous highs.
Red Lion Hotels, Inns & Suites by Sonesta Opens in Kansas City
Sonesta International Hotels Corporation (Sonesta) today announced the opening of Red Lion Inn & Suites Kansas City, a 132-room, interior corridor midscale hotel in Kansas City, Missouri. The hotel is located near Worlds of Fun entertainment attraction and near the Truman Sports Complex.
Boise’s Largest Hotel and First Dual-Branded Property Opens Downtown With an Elevated 16th-floor Rooftop Restaurant and Lounge
AC Hotel and Element by Marriott Add 296 Rooms and 8,250 Square Feet of Meeting Space to Popular Idaho Destination.
Behind the Curtain of Everyday AI: What’s Hype, What’s Real, and What Still Needs You
Article explores the practical realities of AI implementation, distinguishing between marketing claims and actual capabilities.
By Gary Hernbroth, Founder, Training for Winners
Accor and Shoreline Group sign Letter of Intent to develop Nigeria's first national hotel platform
Shoreline Group will invest $300 million to develop 10 hotels with 1,200+ rooms across eight Nigerian cities by 2030, creating 1,000 jobs.
The Total Revenue Ecosystem: Why "How Do We Sell More Rooms?" is the Wrong Question in 2026
The article argues hotels should focus on maximizing total guest value across all services, not just room revenue, potentially generating 50% more revenue from existing guests.
By Julia Krebs, Senior Lecturer and Hospitality Consultant, Les Roches-Marbella
Why Vision 2030 Hotels Need More Than Traditional Revenue Management
Saudi hotels face a 12% ADR decline as massive supply growth outpaces traditional revenue management systems designed for mature markets with predictable demand patterns.
By Dr. Tong Yin, Founder of InsightBridge Global LLC and a doctoral researcher, Auburn University
Third hotel joins IHG’s Vignette Collection in Japan
IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announces a landmark partnership with FUJI KYUKO Co., Ltd to transform the iconic Hotel Mount Fuji into the third Vignette Collection property in Japan.
The new travel equation: Macro, machines, motivation
Mastercard Economics Institute analyzes how geopolitical tensions, AI adoption, and currency volatility are reshaping global travel spending patterns and destination choices in 2026.
BLLA Unveils a Defining AI Main Stage Panel at the 2026 Boutique Hotel Investment Conference
The June 2026 conference features an AI literacy panel for independent hoteliers and introduces an Innovation Hub showcasing tech solutions for boutique operators.
Your Staff Are Already Using AI — You Don't Know About It
Hotels face significant data exposure risks as staff informally use public AI tools with sensitive guest information, requiring immediate governance policies.
By Terence Ronson, Hospitality Professional, Technology Consultant, Public Speaker, Inventor, and Hospitality Technology Hall Of Fame Inductee - 2024, Pertlink Limited