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Most Hotels Are Invisible to AI, 52% of UK Travelers Now Plan Trips with AI, Commercial Leaders Resist Adoption
Friday closed a strong week with hard data confirming what several pieces argued earlier: most hotels are invisible to AI-powered recommendations, with luxury brands and major chains capturing the vast majority of mentions. UK AI travel planning hit 52%, commercial leaders' resistance to AI got a sharp diagnosis, and a FIFA World Cup border data story pointed to travel infrastructure shifts ahead.
Destination AI and Hospitality Net Host A Webinar on the Current State of Robotics in Hospitality
A live webinar on June 25 will gather hospitality operators and robotics leaders to discuss ROI, adoption barriers, and real-world deployment of robots across U.S. hotels.
The Spirits Company That Builds Destinations: Laura Sileo Pavat on Pernod Ricard
Pernod Ricard's Global Brand Homes Director Laura Sileo Pavat outlines how the spirits giant welcomes 1 million visitors annually across distilleries and châteaux, using five key elements to maintain personal guest connections at scale.
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View AllGBTA Brings Industry Voices to Capitol Hill to Champion Business Travel’s Value and Economic Impact
120 GBTA members from 31 states met with Congress to advocate for business travel priorities, citing $624B in U.S. economic impact, 6.7M jobs, and key policies on aviation, SAF, and border efficiency.
UK Travelers Lead Europe in Using AI and Social Media To Plan Holidays, New Study Reveals
MMGY Travel Intelligence's 2026 study finds 52% of UK travellers use AI for trip planning, up 12 points year-on-year, the fastest growth among five major European markets surveyed.
Minor Hotels Partners with Saving the Wild to Launch Wine Collection in Support of Conservation
Minor Hotels launches a three-wine collection with Saving the Wild and Hoopenburg Wine Estate, served across African properties from May 2026, with proceeds funding wildlife crime legislation advocacy.
WTTC Brings Global Tourism Leaders to Valletta as Malta's Travel & Tourism Sector Continues to Thrive
WTTC's Global Summit will be held in Valletta, Malta from 7-9 October 2026, as the country's tourism sector is forecast to contribute $4.9B to GDP and support 72,200 jobs in 2026.
FIFA World Cup 2026 Sets New Benchmark for Trusted, Seamless Travel Across Borders
WTTC research covering 20 years of FIFA World Cup border innovation shows the 2026 tournament processed 5.9M ESTA applications and enrolled 1.6M travellers in trusted traveller programmes across three host nations.
Hilton Announces Winners of Inaugural Americas Franchise Owner Performance Awards
Hilton's first annual Americas Franchise Owner Performance Awards names 25 winners across five categories, recognizing franchise owners for service, guest satisfaction, and operational excellence.
Accor and Inspired By KM launch "ibis unlocked" to support young people furthest from employment towards new opportunities
Accor and Kylian Mbappé's charity IBKM launch "ibis unlocked" in Brazil, France, Morocco, and Thailand, targeting NEET youth with digital training, NGO support, and hotel immersion experiences across ibis's 2,500+ properties.
Design for More Than the Super-User: Kelly Ommundsen on Who Hospitality Tech Leaves Behind
Kelly Ommundsen of the World Economic Forum argues hospitality tech is over-designed for confident users, under-regulated, and too often deployed without asking what problem it actually solves.
Hapimag Resort Westerland Aalborg Welcomes Guests Back Following Extensive Renovation
Hapimag AG, a leading provider of holiday apartments across Europe, has made one of its most popular properties on Sylt fit for the future. After around one and a half years of construction, the Westerland Aalborg resort presents itself as a modern retreat that masterfully combines tradition with contemporary style. Since 11 June 2026, the property, located in immediate proximity to the beach promenade and Brandenburger Strand, has been combining ecological efficiency with barrier-free comfort.
Aloft by Marriott opens its UK flagship in Manchester this month
Marriott International is set to open Aloft by Marriott Manchester City Centre on 16 June 2026, marking the brand's first property in the city and its largest in Europe with 358 rooms.
Gain Advisors Named Recipient of the Mews 2026 Strategic Star Award
Gain Advisors received the Mews 2026 Strategic Star Award at the Mews Unfold forum in Amsterdam, recognizing its advisory model built on senior hospitality practitioners driving measurable commercial outcomes for hoteliers.
The Long Run and APOLA to Advance Sustainable Outdoor Lodging in Asia Pacific
The Long Run and APOLA signed an MOU to collaborate on events, knowledge exchange, and membership engagement, targeting a glamping sector growing at 15% annually across Asia Pacific.
Why Commercial Leaders Are the Last to Adopt AI
Despite AI's proven revenue impact in sales, senior commercial leaders resist adoption because AI threatens the structured judgment that built their authority.
In2 Consulting Acquires 50% of Hospitality Net, Marriott Hits 10,000 Properties, Hotels Still Invisible to AI
Thursday brought a landmark ownership change at Hospitality Net, Marriott's milestone 10,000th property opening, and a sharp challenge on why most hotels remain invisible to AI-powered travel discovery. A World Panel viewpoint on the future of enterprise PMS and a strong read on distribution's hidden costs rounded out a deal-heavy day.
The hidden revenue gap in multi-property F&B - and how unified mobile ordering closes it
IRIS argues that hotel groups using fragmented, POS-tied mobile ordering platforms risk inconsistent guest experiences and hidden costs, and outlines five criteria for selecting a unified, scalable solution.
Three ways AI will change hotel tech
The author argues AI won't replace core hotel systems but will transform the analytics layer, eliminate spreadsheet workarounds, and let hotels use AI agents to build custom workflows without waiting on vendors.