HN World Panel

The End of the Hyperlink Economy: What Future Awaits Online Advertising?

For three decades, the web has been sustained by the hyperlink, that delicate blue hinge always pointing elsewhere. It was the connective tissue of discovery, the skeleton upon which the entire economy of visibility was erected. With the advent of A...

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Digital Marketing in Hospitality

The End of the Hyperlink Economy: What Future Awaits Online Advertising?

What kind of Revenue Manager do we need right now?

Thirty years in, revenue management is still only fully embraced by about a third of organizations. Meanwhile, the playing field has shifted:

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Revenue Optimization

What kind of Revenue Manager do we need right now?

Democratizing AI: Proprietary vs. Open Standards

Lots of brands are rolling out their own proprietary AI tools, but there’s a growing case for keeping things more open and collaborative. With standards like Anthropic’s Model Context Protocol (MCP) starting to emerge, a growing question is should t...

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Information Technology

Democratizing AI: Proprietary vs. Open Standards

The Defining Skill of Today’s Luxury Hotel GM

The role of the luxury hotel General Manager has never been more complex. Balancing operational excellence with brand storytelling, financial discipline with guest-centric innovation, and technology adoption with human connection, today’s GM must na...

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Luxury Hotel General Managers (GMs)

The Defining Skill of Today’s Luxury Hotel GM

Agents, Not Interfaces: Is This the Beginning of the End for UX?

This morning, a hotel was booked under my name. But to be clear: I didn’t book it. The reservation was completed autonomously by the newly launched ChatGPT Agent, an intelligent assistant capable of interpreting natural language, learning from previ...

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Digital Marketing in Hospitality

Agents, Not Interfaces: Is This the Beginning of the End for UX?

What Connections are Required to Build Clean Datasets for Useful AI Actions?

Artificial intelligence is the buzz of buzz words, but like practically everything else in the hotel technology world, it’s hardly simple.

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Information Technology

What Connections are Required to Build Clean Datasets for Useful AI Actions?

Data ownership in hotel franchising: something we don’t talk about (but really should)

Did you know that in most franchise agreements, the guest data (the lifeblood of modern hospitality, the gold, the main asset) isn’t owned by the hotel owner. It’s controlled by the franchisor. That includes customer lists, preferences, booking hist...

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Information Technology

Data ownership in hotel franchising: something we don’t talk about (but really should)

How is the current climate of uncertainty and compressed booking windows impacting successful hotel operations?

Even the most seasoned revenue managers are reporting that forecasting today, despite big advances in technology, is more difficult than it is ever been. Volatility, late-arriving demand, and distribution algorithms that re-rank you in seconds make ...

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Revenue Optimization

How is the current climate of uncertainty and compressed booking windows impacting successful hotel operations?

How much should hoteliers be spending on marketing?

With the 2026 budgeting season in hospitality rapidly approaching, it’s not too late to compare marketing spend in hospitality to the retail industry and the broader economy. As per the authoritative Gartner CMO 2025 Spend Survey, the average 2025 m...

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Digital Marketing in Hospitality

How much should hoteliers be spending on marketing?

Regulatory Pause, Sustainability Pause?: The CSRD Delay and Hospitality’s Commitment Test

The European Commission just gave the hospitality industry a reprieve—and perhaps a test.

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Sustainability in Hospitality

Regulatory Pause, Sustainability Pause?: The CSRD Delay and Hospitality’s Commitment Test

HN World Panel

The HN World Panel is a thought-leadership platform where hospitality-industry leaders share insights, views, ideas and reactions on important issues and events currently affecting the hospitality business. Each panel is made up of a select group of experts, and industry leaders who, by invitation, contribute succinct commentary on viewpoints which are suggested by panel-champs.