Hampton by Hilton Dubai Airport — Photo by Hilton

Hilton's Hampton by Hilton, the global value hotel brand known for its commitment to authentic service, and wasl Asset Management Group today celebrated the hotel brand's Middle East debut with the opening of Hampton by Hilton Dubai Airport.

The contemporary 420-room hotel is the world's largest Hampton by Hilton to date and located just a few minutes away from the Dubai International Airport and the Dubai Airport Freezone Authority (DAFZA). The property brings Hampton by Hilton's signature value-added services and amenities for the first time to the region, with a free, hot breakfast with healthy options included in every stay, a 24/7 business centre, complimentary Wi-Fi, and spacious rooms fitted with Hampton's signature bed.

Tailored to meet the expectations of the regional market, Hampton by Hilton Dubai Airport also boasts a large infinity pool surrounded by green landscapes and a state-of-the-art rooftop gym with panoramic views of the Dubai skyline. Guests will immediately feel at home with the property's warm and modern interiors, flowing with natural light and complemented by touches of lavender, gold, and locally inspired artwork that adorn the hotel walls and corridors.

Hampton by Hilton aims to serve the region's growing demand for mid-market hotels, particularly among millennial travellers, who are increasingly prioritising value in their search for accommodation. A recent survey of just over 1,000 respondents conducted by Hilton in partnership with YouGov found that when choosing between two destinations, almost half (44%) of UAE travellers were likely to base their decision on overall travel cost.

According to global professional services firm PricewaterhouseCoopers (PwC), the reason for this shift in demand is multi-layered and includes the rise of the affluent middle class. This combined with the region's preparation for mega events, such as the Expo 2020 in Dubai, the trim down of corporate travel budgets, and evolving consumer behaviour has made it imperative that GCC countries widen their accommodation choices to include budget-friendly hotels, PwC reports. And the industry is responding — a separate 2017 predictions report by Deloitte estimates that nearly a quarter (23%) of hotel rooms under development in Dubai between 2017 and 2020 fall within the mid-market sectors.

"This new launch is a testament of our continuous partnership with Hilton. The new development will add to our existing portfolio of hospitality projects across Dubai which will also help diversify the city's hospitality landscape in line with the Government of Dubai's vision of increasing the number of affordable offerings for guests," HE Hesham Al Qassim, CEO of wasl Asset Management Group, said.

Commenting on the launch of Hampton by Hilton in the region, Rudi Jagersbacher, Area President, Middle East, Africa, and Turkey, said: "With Dubai's vision of welcoming 20 million tourists annually to the emirate by 2020, diversifying its hospitality offering has become a major priority for the travel and tourism sector. Today's travellers are increasingly looking for affordable hospitality without compromising on quality. They want a hotel in a well-connected location, with clean and modern rooms, free Wi-Fi, and friendly, reliable, quality service. This is precisely what the Hampton by Hilton brand offers."

Hampton by Hilton Dubai Airport also welcomes the first appointed Hilton female general manager in the Arabian Peninsula, Nayla Chowdhury, demonstrating the hospitality group's commitment to diversifying its leadership and supporting the career development of women in the hospitality sector.

"I'm excited to be bringing Hampton by Hilton's globally recognised, authentic approach to hospitality to the Middle East and driving its success with our very first regional property debuting right here in the UAE. Hilton has played an instrumental role in my career journey and I hope to inspire other young women who dream about pursuing a career path in hospitality to make the most of the opportunities available to them in the industry," said Chowdhury.

Commenting on the hotel's debut, Chowdhury added: "Hampton by Hilton Dubai Airport will redefine the mid-market hospitality experience. Our thoughtful approach to hospitality coupled with our value-added amenities will make guests feel right at home, whether travelling for leisure or business."
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