nhow London — Photo by NH Hotel Group
nhow London — Photo by NH Hotel Group
nhow London — Photo by NH Hotel Group
nhow London — Photo by NH Hotel Group
nhow London — Photo by NH Hotel Group

nhow London, a 190-room hotel under NH Hotel Group's design and lifestyle brand, is set to open in London in summer 2019. Located between the City, Islington and Shoreditch, within the '250 City Road' development designed by Sir Norman Foster's acclaimed architectural firm Foster + Partners, the four-star hotel will be NH Hotel Group's second property in the UK. Under the theme 'London Reloaded', the design will combine traditional British icons with unconventional contemporary elements.

Traditional icons meet street art

Architect James Soane, co-director of the London-based Project Orange interiors studio and his team are responsible for the interior design of nhow London. The eight-storey hotel will feature 190 rooms, a restaurant, bar, gym, networking spaces and several meeting rooms.

A 'Big Ben' rocket sculpture will be one of the lobby's most striking elements. Eclectic ensembles of colourful furniture on 'pixelated' carpets will invite guests to unwind, while an installation made from wooden boards around an LED fireplace creates a relaxing atmosphere.

The restaurant - The Bell - will be an avant-garde version of a traditional British pub, with green leather seating coiling through the room and tables featuring cockney rhyming slang. Huge gold bell lights, a reminder of the city's famous church bells, will softly light the space. In contrast, the central pillar will feature a pixelated LED grid generating ever-changing moving images.

Take a look at the design concept for the nhow London HERE.