Margaritaville Holdings, the global lifestyle brand synonymous with fun and escapism, made the official announcement today that a new Margaritaville Hotel broke ground on Jacksonville Beach on March 8th. Located adjacent to the beach on Ocean Front North, the property will feature 202 guestrooms with Margaritaville's casual-luxe design, signature food and beverage concepts, a fitness center, and an outdoor recreation area with a pool and fire pits.

The construction of Margaritaville Hotel Jacksonville is estimated to take 18 to 24 months. Once complete, the property will give guests the ultimate license to chill on Jacksonville Beach, with an exterior beachside pool, a two-story LandShark Bar & Grill and a "LandShark Lookout" observation deck for prime sunset views. Additional amenities include a coffee shop, fitness center and meeting/event space.

The Margaritaville Hotel Jacksonville will offer stunning views of the Florida coastline with a U-shaped layout in order to maximize the number of ocean-view rooms for guests.

The property will also have an internal parking garage with car lifts to help manage space and adjacent to the hotel, expanded city bike lanes to create a walkable and pedestrian-friendly beachfront area. The location's design team worked closely with the Florida Fish & Wildlife Conservation Commission to create and place well-lit beachfront pedestrian areas that help conserve local sea turtle populations.

Additional details and timing for the hotel's opening will follow in the coming months.

Hotel website