Secrets Baby Beach Aruba — Photo by AMResorts

AMResorts, an Apple Leisure Group (ALG) company, has locked in a new resort brand management deal in Aruba. The agreement will bring the first Secrets Resorts & Spa-branded property to the island, with the 600-key Secrets Baby Beach Aruba situated alongside Baby Beach, a popular white-sand lagoon in the southern part of the island, close to San Nicolas. Completion is currently slated for the fourth quarter of 2021.

The adults-only resort will offer the brand's signature "Unlimited-Luxury" vacation concept, which covers all on-site dining and service options, including reservation-free gourmet a la carte dining offerings, 24-hour room and concierge services, an unlimited premium beverage program, daily refreshed minibar, daytime activities and live nighttime entertainment.

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