Hyatt Centric Ginza Tokyo — Photo by Hyatt

Hyatt Hotels Corporation (NYSE: H) announced today that a Hyatt affiliate has entered into a franchise agreement with H176 Reykjavík ehf, a fully owned subsidiary of Icelandic real estate company Reitir fasteignafelag hf, to open the first Hyatt branded hotel in Iceland. Expected to debut in 2022, the 169-room Hyatt Centric Reykjavík will bolster Hyatt's lifestyle portfolio and the Hyatt Centric brand's presence in Europe.

Hyatt Centric Reykjavík will offer modern accommodations, three food and beverage outlets, including a pop-up rooftop bar overlooking Iceland's dynamic capital city, and approximately 2100 square feet (200 square meters) of meeting facilities. With a high proportion of adventurous travelers exploring the Icelandic countryside, Hyatt Centric Reykjavík will boast its own car park for guests to use. Staying true to the Hyatt Centric brand experience, guests will have access to a passionate hotel team, ready to provide local expertise and insider knowledge, ensuring they never miss a moment of adventure.

The hotel will be situated on Laugavegur, the main street of Reykjavík, located east of the city center in an area seeing rapid growth. The building will be a redevelopment of what locals know as the former headquarters of the Icelandic National Broadcasting Service. A 40-minute drive from Iceland's main international airport and a 10-minute walk to the city center, Hyatt Centric Reykjavík will serve as the perfect launch pad for guests wanting to explore the breathtaking natural beauty of "The Land of Fire and Ice."

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